H&M is under fire for running a racist advertisement, and celebrities are weighing in with a vengeance.
Canadian singer-songwriter The Weeknd is the first to wave bye-bye to H&M over their racist new product, Tweeting, “woke up this morning shocked and embarrassed by this photo. I’m deeply offended and will not be working with @hm anymore…”
— The Weeknd (@theweeknd) January 8, 2018
The ad, which has since been taken down by H&M, shows an African-American boy wearing a green hoodie with the caption “coolest monkey in the jungle” emblazoned on the front. The term “monkey” has historically been used as a racial slur against people of African descent.
The Weeknd launched his own clothing line in partnership with H&M last year, but it now looks like that partnership has ended amidst this shocking scandal.
And he’s hardly the only celeb to come down on H&M. LeBron James took to Instagram on Monday with a touched-up version of the young boy with the new caption “king of the world” at the top of the image.
@hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!! #LiveLaughLove❤️ #LoveMyPeople🤴🏾👸🏾👨🏾⚖️👩🏾⚖️
“u got us all wrong! And we ain’t going for it! Straight up,” writes LeBron. “Enough about y’all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied!”
Rapper P. Diddy also took to Instagram to share his version of the advertisement, writing, “Put some respect on it!! When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful.”
Musician Questlove shared his thoughts on the controversy, accusing H&M and lacking color in the boardroom. “All this tells me about @HM is that the seats in the boardroom lack something…wanna take a guess?”
I’m sure the apologies are a coming. And the ads will be pulled. I’m certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity (donations under these circumstances are the corporate version #SomeOfMyBestFriendsAre move if there ever was one) all this tells me about @HM is that the seats in the boardroom lack something…wanna take a guess?
H&M has since taken down the ad and issued a full apology. “We understand that many people are upset about the image. We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally.”
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