If Dana White had followed conventional business advice, it is doubtful that Ultimate Fighting Competition (UFC) would exist today. Back in the nineties, the sport was banned in 36 states and looked to be on a fast-track to disappear completely. The then-owners of the UFC were looking for buyers for their doomed business, but it seemed to most entrepreneurs to be a losing investment. White had the crazy idea that he could make it work, and he convinced his friend Lorenzo Fertitta to buy the company. The UFC is now the most successful martial arts business on the planet, with fans in 150 countries. This is a great example of how unusual business choices can produce amazing results.
Copying the tried and trusted strategies for building a successful company may get you to where you want to go, but sometimes ignoring this wisdom can be more effective. It does take courage to do things differently than everyone else, and it is going to be a risk, but it can lead to huge rewards. It can allow you to stand out from the crowd, and it can mean that you are providing something that is not available anywhere else.
Choosing to follow unusual business advice is often motivated by a hunch. It means that your intuition is telling you that this is the right way to go – you might not be able to sit down and explain why you know this approach is likely to work, but deep down inside you just know that it will. If this hunch is strong enough, it is going to give you the inner-confidence to take what might appear to other people as a huge risk. Here are some examples of unusual business advice that could just work for you:
7 Delay Monetizing Your Business
Not trying to make money might sound like the craziest business advice ever, but this has actually already worked for Craig Newmark. He created an email newsletter called Craigslist to share classified ads with his friends in the San Francisco area, but it has proved to be so popular that it developed into a huge websites available in 570 cities in 50 countries.
Despite such phenomenal success, Craigslist continues to be free to the vast majority of users of the site. Profit was made after the business became successful by charging a fee for a limited number of advertisement categories in certain cities. It is believed that Craig Newmark’s net worth is now around $400 million, so he did unbelievably well with his unusual strategy.
6 Spend Some Time Helping Other Entrepreneurs
A little bit of competition can keep you motivated, but you can also benefit from helping other entrepreneurs. This can allow you to create a network of people who may be willing to help you should the need arise – these individuals might also introduce you to new contacts, alert you to new opportunities, and spread the word about your business.
5 Start Selling Before Your Product Is Finished
There are people out there who are willing to buy an unfinished product or service because it means they get to use it before general release. This option is commonly used by online businesses that are creating software or premium membership websites.
4 Outsource Most Of Your Business
3 Treat Your Body like a Business Asset
Taking care of yourself shouldn’t be considered unusual advice, but the fact that so many aspiring entrepreneurs neglect their health is evidence that it’s not given enough priority. If you are in poor health, it is doubtful that you will be able put enough effort into your business.
2 Buy A Standing-Up Desk
Sitting at a desk all day is not only unhealthy, but it also leads to fatigue and metal sluggishness. Michael Dell, Charles Dickens, Donald Rumsfeld, and Thomas Jefferson are just some of the people who have enjoyed increased productivity by using a standing-desk.
1 Learn From Your Dreams
If you pay more attention to your dreams, it can be advantageous to your waking life. Albert Einstein claimed that the theory of relativity came to him in a dream, and the sewing machine was invented when Elias Howe was inspired by a nightmare where he was being eating by cannibals. When he woke up, he remembered the strange spears used by his attackers in the dream, and this gave him the winning idea for the needle that made the sewing machine possible.
Your dreams can be a great source of inspiration, and they can also provide the solutions to problems in your daily life once you know how to decode them.
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