You better have $4,400 now in your pocket if you want to have one of five HTC One’s 18-karat gold limited edition phones!
Yes, HTC is announcing the release of its 18-karat gold HTC One priced at $4,400 each and will only have five distributed copies.
One copy will be given to the winner of the Best Newcomer category of the MOBO awards in Glasgow on October 19. The MOBO awards is an event which gives honor to urban music and black artists in the UK. HTC has yet to announce their plan for the remaining four copies.
"The best artists have always been given gold discs to celebrate their success, but today most people listen to music on their phone. We wanted to celebrate that fact," said Phil Blair, HTC president for Europe, the Middle East and Africa, said in a statement.
"The award winning HTC One is the gold standard in mobile design and innovation, so it was an obvious choice to make it even more special. We're sure the winning MOBO artist will love their unique phone and we will even be giving a lucky member of the general public the chance to get their hands on one soon, too," he added.
Kanya King MBE, founder of the MOBO Awards, said in a statement, "MOBO turning 18 is a huge achievement and a special time for us. The 18-carat Gold HTC One phone is a great addition to our coming-of-age celebrations and helps add MOBO glitz to the proceedings."
HTC teamed up with Goldgenie in developing the 18-karat gold-plated HTC One. Goldgenie is a company customizing video game consoles and Swarovski-encrusted iPod Nanos for Elton John’s namesake charity. The phone, which comes in gold and black combo, will also have a MOBO 18 logo laser etched on the back.
For its functionality and durability, the International Business Times praised its premium manufacturing but criticized its on-board software.
The Gold HTC One boasts of unibody aluminum frame, dual front-facing stereo speakers, 1080p full-HD display, a camera with a custom image sensor, BlinkFeed, Zoa and BoomSound.
HTC has also developed a 24-Karat gold edition with Goldgenie for Russian customers worth $1,600. The company was reported to have lost $100 million in operation earlier this month but is still planning to expand to one of the world’s largest markets, India.
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