There are some companies that, more than others, control the output of those items needed by people on a regular basis. Whether it’s a household product, food, clothing lines, or beverages, pretty much any product that is consumed daily comes through FMCG, short for fast-moving consumer goods, companies, which manufacture many of the goods that people need.
Today, FMCG companies are behind some of the biggest and most innovative brand names in the world. Newer ideas regarding packaging, advertising, marketing, and communicating brand names in the world is what FMCG companies have helped to pioneer, with other industries adopting their methods in order to progress and surge forward to success. A fast-paced and innovative environment is what defines the FMCG sector.
With modern life accelerating at a blistering pace, and technology advancing like never before, people expect everyday products to keep up, which is part of why FMCG companies are always on the lookout for the next great innovation. The FMCG sector is diverse, dynamic, and has many job opportunities for people coming from all kinds of backgrounds of education. With their many employment opportunities, as well as the important function they serve in society, FMCG companies help to boost the global economy and technology of countries throughout the world.
Here are the 10 largest FMCG companies in the world.
10 General Mills- Market Cap (2013): $29.9 billion
A Fortune 500 Corporation founded in 1886, General Mills, Inc. is headquartered in Golden Valley, Minnesota. Well known for its top-selling brands, like Betty Crocker, Green Giant, Pillsbury, and Lucky Charms, General Mills is a manufacturer and marketer of branded consumer foods. Its products include cereals, snacks, pizza, ice-cream, baking mixes, and vegetables, which are sold through retail stores. Operating in three segments- US retail, International, and Bakeries and food service, the company delivers its products to 15 countries and carries out its business ventures in 100 different countries.
In 2013, General Mills had a total market cap of $29.9 billion and total revenue of $17.43 billion.
9 Reckitt Benckiser Group- Market Cap (2013): $51.17 billion
An Anglo-Dutch multinational consumer goods company headquartered in Slogh, Berkshire, Reckitt Benckiser plc. is a major producer of health, hygiene, and home products. Founded in 1999, this FMCG Company is also listed on the London Stock Exchange. Offering best-selling brands like Dettol, Strepsils, Veet, Air Wick, Calgon, Vanish, and Durex, it operates in around 60 countries, with its products marketed to dozens of countries around the world.
Reckitt Benckiser had total revenue of $15.56 billion and a market cap of $51.17 billion in 2013.
8 British American Tobacco- Market Cap (2013): $101.99 billion
British American Tobacco is a British multinational tobacco company founded in 1902 and headquartered in London, England. It is the second-largest tobacco company by sales, just after Philip Morris International. Also called BAT for short, this company is a leader in over 50 countries, while its operations are run in over 180 countries. Some of its most popular brands include Dunhill, Kent, and Lucky Strike.
Listed primarily on the London Stock Exchange and secondarily on the Johannesburg Stock Exchange, this FMCG Company has a total market cap of $101.99 billion and total revenue of $24.08 billion.
7 PepsiCo- Market Cap (2013): $118.86 billion
Founded in 1965, PepsiCo Inc. is an American multinational food and beverage manufacturing company with headquarters in Purchase, New York, USA. PepsiCo is involved in the manufacturing, marketing, and distribution of several beverages, grain-based snack foods, dairy products, carbonated and non-carbonated drinks, and other food products. PepsiCo was also the first company to stamp expiration dates on its manufactured products, starting in March 1994.
Known as one of the best competitors to the Coca-Cola, the PepsiCo had a total market cap of $118.86 billion and revenue of $65.49 billion in 2013.
6 Unilever NV- Market Cap (2013): $122.32 billion
Anglo- Dutch multinational consumer goods company Unilever is one of the oldest multi-national companies in the world and has been marketing its products in around 190 countries worldwide. With over 400 brands, including Axe/Lynx, Dove, Hartbrand Ice, Becel/Flora, Sunsilk, and Lipton, the company operates in four different divisions of food, refreshment, home care and personal care. Founded in 1929, the Unilver Company also has its primary listing on the London Stock exchange.
With a total market cap of $122.32 billion in 2013, the company had total revenue of $67.71 billion.
5 Philip Morris International- Market Cap (2013): $150.56 billion
American global cigarette and tobacco company Philip Morris International Inc. was founded in 1900 and is headquartered in New York City, New York. As the company is based on the production of tobacco and addictive products, it has always been a high-profile target of litigation and restrictive legislations. Some of its popular brands include Dji Sam Soe 234, Marathon, Marlboro, U Mild, Lark, Merit, and Escort.
With over 87,100 employees worldwide, the company had a market cap of $150.56 billion and total revenue of $31.38 billion in 2013.
4 Anheuser-Busch InBev- Market Cap (2013): $153.48 billion
Anheuser-Busch InBev, abbreviated as AB InBev, is a Belgian- Brazilian multinational brewing and beverage company which has its headquarters in Leuven, Belgium. The largest brewing company in the world, AB InBev has about a 25 percent share of the global market. AB InBev produces, markets, distributes, and sells around 200 different brands of beer, including popular labels like Budweiser, Corona, and Brahma, as well as smaller brands like Alexander Keith's, Hoegaarden, and regional brands like Jupiler, Cass, and Skol.
Anheuser- Busch InBev also has a secondary listing on the New York Stock Exchange. As of 2013, this FMCG Company had a total market cap of $153.48 billion and revenue of $39.76 billion.
3 Coca-Cola- Market Cap (2013): $173.05 billion
Founded in 1886, the Coca-Cola Company is an American multinational beverage corporation and manufacturer, as well as the retailer and marketer of non-alcoholic beverages. Headquartered in Atlanta, Georgia, this company is known for its flagship product Coca- Cola, which was invented in 1886 by John Stith Pemberton and is produced to this day. Besides its namesake, Coca-Cola offers more than 500 products, available in virtually every country in the world. Around 1.7 million units of its products are consumed daily. Some of its most popular products include enhanced waters, juice drinks, juices, ready-to-drink coffees and teas, and sports and energy drinks.
The company, which owns world-famous brands like Fanta, Sprite and Coca- Cola, has a total market cap of $173.05 billion and total revenue of $48.02 billion as of 2013.
2 Procter & Gamble- Market Cap (2013): $208.53 billion
Procter & Gamble, also known as P&G, is an American multinational consumer goods company which is headquartered in downtown Cincinnati, Ohio. It manufactures several products in two main categories- cleaning and personal care products. Its product line included the sale of food and beverages prior to the sale of the Pringles and Kellogg Company. The products manufactured by Procter and Gamble Co. are marketed to around 180 countries worldwide, and it was also awarded the 'Global Top Companies for Leaders' award in 2012 by Fortune magazine.
Also ranked 15th on the list of World's Most Admired Companies, P&G had a total market cap of $208.53 billion and total revenue of $83.32 billion in 2013.
1 Nestlé- Market Cap (2013): $233.52 billion
Swiss Multinational Food and Beverage Company Nestle is the largest food company in the world as measured by revenue. Formed in 1905, this company produces several types of baby food, breakfast cereals, bottled water, dairy products, ice creams, coffee, snacks and pet food. Some of the most widely distributed products by this company are Nescafe, Nestea, Kit Kat, and Maggi. The company has over 450 factories operating in 86 different companies. Its Kit Kat product was the eponym of Google’s Android version 4.4'.
This largest FMCG Company in the world, Nestle has a market cap of $233.52 billion and total revenue of $100.64 billion as of 2013.