One of the best things a brand can do in order to gain a clientele and make more money, is to get a popular celebrity figure to endorse them. It’s a win-win situation, the company gets more attention and the celebrity goes home with a big pay check.
Pepsi has had superstars like Britney Spears, Mariah Carey, and Beyoncé recommend their sugary beverage. Sporting gear companies like Nike and Adidas fork over millions to athletes, like Tiger Woods and David Beckham, in order for them to be the face of their brands and wear their apparel. Celebrity spokespeople star in so many of the commercials we see on television today, like Jennifer Aniston for Aveeno or Morgan Freeman lending his famous voice to Visa.
Whether the celebrity in question really endorses the product or not is another question entirely. Most celebrities claim to have been a fan of the company before being hired by them, but there’s no way for us to know for sure. Below are 10 of the most popular celebrity commercial deals, commercials we remember from the past or ones that are currently interrupting our television shows.
10 Jessica Simpson – Proactiv
9 Betty White – Snickers
8 Natalie Portman – Miss Dior
7 Emma Stone – Revlon
6 Justin Timberlake – Bud Light
5 Alicia Keys – Blackberry
4 Fabio – I Can’t Believe It’s Not Butter!
3 Jennifer Lopez – Gillette
2 Taylor Swift – Diet Coke
1 Matthew McConaughey – Lincoln
Matthew McConaughey has been ruthlessly made fun of for his Lincoln car commercials. Saturday Night Live, Ellen, and South Park, among many others have spoofed the existential musings of the actor. “I’ve been driving a Lincoln since long before anybody paid me to drive one.” Some say that the advertisements are based on his True Detective character, while others complain that McConaughey comes across as self-entitled and odd. Regardless, Lincoln has seen a twenty-five percent spike in sales since the commercials began airing, which means that McConaughey will keep getting paid to ramble about whatever he wants as long as he continues to make the car company money.
Sources: www.variety.com, www.hollywoodreporter.com, www.forbes.com, www.ibtimes.com, www.flare.com, www.time.com, www.adweek.com,
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