YouTube has only been around since 2005 but it has already drastically changed the lives of some of its members. We live in a world where it is now possible to make a full-time career out of being a YouTuber. Last year’s, top ten YouTube stars earned a collective $70.5 million. That’s insane if you consider that you don’t have get a degree or spend decades working your way up to become a YouTube millionaire.
Michelle Phan is probably the most popular and successful beauty guru who got her start from YouTube. Coming from humble beginnings, Michelle’s story proves that you don’t have to be extraordinary to gain subscribers. She got her start by making simple beauty tutorials with mediocre lighting and no fancy video effects. Michelle didn’t even imagine that people would watch her videos but she now has almost 9 million subscribers and almost a billion lifetime video views.
Her success from YouTube allowed her to pursue many opportunities. Michelle took a leap of faith in 2011 and founded ipsy, a monthly beauty glam bag program, and the company is now valued at over $500 million. She even has her own makeup line, Em Cosmetics, that she priced affordably with her viewers in mind.
So, who’s the next big beauty vlogger? Is it Michelle’s sister-in-law, Promise Phan? Or will YouTube viewers be obsessing over the fabulous PatrickStarrr instead? From Kaushal Beauty to Ingrid Nilsen and Kandee Johnson, there’s a plethora of beauty vloggers in the industry and there’s somehow still room for them all to succeed. Here’s our list of 10 Beauty Vloggers Who Will Be the Next Michelle Phan.