A picture says a thousand words. And companies invest a lot of time and money to make sure that their customers get the message. But sometimes, they understand it in a whole different way, and it has a lot of negative consequences on the company. One logo was even life threatening to some people. This is why today, we are showing you 10 biggest logo fails of all time.
Uber already caused a lot of controversies when people accused it of stealing the job of taxi drivers. And just as we were getting used to this new service, they changed their logo and left people scratching their heads. The new logo represented bits and atoms. As there are bits and atoms everywhere, we couldn’t think of a worst way to keep the company from standing out.
Pepsi invested one million dollars in their new logo. The company said that it had something to do with the golden ration, numerical harmony, and the earth’s gravitational field. They might have scientific facts to back it up, but we shouldn’t need a doctorate degree to understand what a logo means. When you see what people saw in this logo, you won’t look at it the same way ever again!
Stay tuned to hear more about logo fails from London 2012, Sci-Fi Channel, Apple, Hydrox, Starbucks, J.C. Penney, Tropicana, and Gap. Is there any logo that you would like to add to our list? Don’t be shy to tell us what it is in the comments down below and subscribe to TheThings for more videos like this.