WWE has an incredible creative team that comes up with many story lines that have the WWE Universe on the edge of their seats. They are responsible for helping create some of the biggest legends of all time. Yet for all of their successes and amazing storylines, it’s always the flops that the fans remember.
There are storylines that will remain in the WWE audience’s mind for the rest of their lives, and then there are storylines that should have been left on the floor of the creative meeting. These are the ones that someone should have spoke up and said, it was a bad idea, but sadly they were allowed to air and they will now be remembered forever.
Characters that were never going to get over with the WWE Universe and some highly embarrassing gimmicks that some superstars were forced to perform.
For a company that prides itself on its ability to produce engaging television, they certainly have a fair few skeletons they need to address hanging in their closet.
The following is a list of busts, WWE failures and all around bad ideas that should never have been allowed to make the cut on WWE television. Hopefully WWE have learnt from their mistakes and they won’t be reliving some of these disasters.
Eugene had a lovable gimmick, but nothing remarkable was ever done with him. He relied on the fact that he was a bit ditzy to get over with the WWE crowd and it seemed to get stale after a while.
Eugene wasn’t the best in-ring performer and he seemed to work well with Maria, who was also playing a ditzy kind of role, but other than that it was hard for superstars to have chemistry with him and he was hard to connect with. Eugene wasn’t given enough by WWE, he could have been a lot better than he was if he was given a chance.
19. The Miz
The Miz is a classic case of a superstar that was given everything but it was never enough to catapult him into a role as a main event star.
Miz has been WWE Champion, he has also held numerous other championships as well as being the man who claims he trained Daniel Bryan on the mic, but Miz as a character himself would be considered a failure by many WWE fans.
It seems Miz has already reached the heights of his WWE career and he won seems to have been relegated to being a jobber with a bad movie star character.
Was Kharma ever really given a chance in WWE? She was an intimidating presence and could have been used so much more effectively than she was.
Her only match in WWE was when she took part in the Royal Rumble match, after it was announced that Kharma was leaving WWE because she was pregnant, which I guess would make it hard to wrestle.
Kharma apparently was a problem to work with backstage and wasn’t in great shape for WWE action, so after all of that buildup, followed by the transfer over from TNA and all the sneak attacks, Kharma competed in one match and was released from her contract.
Gene Snitsky was a strange character that you would assume would connect with the WWE Universe. Sadly he didn’t.
After his debut match where he caused Lita’s miscarriage, the WWE Universe hated him and WWE decided it was good for money to keep around a great heel, the problem was, it was what he did that he was hated for, not his wrestling ability.
Snitsky was terrible in the ring and even worse on the mic. It was hard to understand him and even harder to have to put yourself through one of his matches. He wasn’t released until four years later either which made the suffering all the worse.
16. The Great Khali
The monster who made his debut in WWE was a far cry from the comedy star that was released.
WWE built Khali as a monster in his first year in the company which culminated in a fantastic Last Man Standing match with The Undertaker. That sadly was the highlight of his career, Khali couldn’t talk on the mic and his move set was limited due to his size which meant that WWE in-turn were limited with what they could do with him.
From the monster to a joke, hardly what the WWE had in mind for him when they signed the giant. Yet sadly, that is the headline of the career of the man known as The Great Khali.
15. Scott Steiner
Steiner was a great example of WWE’s “What were you thinking” phase when they signed him to a contract in 2002.
Steiner was terrible in the ring and even though he was a big pull for the company following his career in WCW, he never followed through in any of his bigger matches and he didn’t look as good as he used to either.
He is still considered one of the bigger wrestlers of that era, but he wasn’t one of the best and this culminated in WWE making the decision to cut ties with him just a year into his contract.
14. Royal Rumble 2014/15
Widely considered the worst Royal Rumble events in the history of the pay-per-view, it was thought that WWE made these two events the most predictable and boring that fans had had enough.
2014 saw Batista booed out of the building after his win before fans in Philadelphia booed 2015 winner Roman Reigns, even after his cousin The Rock came out to save him. They then tried to attack superstars as they left the event and caused all kinds of chaos outside the arena.
Luckily the 2016 Rumble had a much better atmosphere and was greeted with better reviews which means that hopefully WWE has learnt from these two rather big mistakes.
13. Jessee and Festus
Jesse and Festus were a bad decision from WWE’s creative team, they had a gimmick that saw Festus unable to wrestle or even form sentences unless a bell was rang and Jesse basically controlled him.
It was a gimmick that was only destined for a short stint and fans didn’t seem to react to the duo the way officials thought they would.
Festus was then brought back to WWE to be a part of CM Punk’s Straight Edge Society as a normal functioning wrestler with the explanation that when he was Festus he was on drugs and Punk managed to get him back on the straight and narrow.
12. Vladimir Kozlov
Kozlov was a big hit and miss with WWE, he was signed at a time when WWE wanted fans to get behind more of their foreign superstars to help their markets abroad, but he was a big flop.
Kozlov was put in feuds with some of WWE’s big hitters including Triple H and Undertaker and he failed to deliver every time.
Kozlov was terrible in the ring and on the mic and after months of trying to perfect his character, the WWE eventually gave up and cut their losses, which ironically was one of the best decisions they made regarding Kozlov.
11. Los Matadores
The nephew and brother of Carlito, Primo and Epico were prepackaged as Los Matadores, a bullfighting duo that even had their own bull, El Torito.
But like most gimmicks that are only made for comedy, this one quickly sizzled out when it was made apparent that the fans like Torito more than the duo. They then saw Torito feud with Hornswoggle which culminated in the first ever WeeLC match.
This sadly didn’t save them though, and their career was made up of them being in matches when the numbers needed it and they have disappeared since September last year when they turned heel with rumors suggesting that they’re set to be repackaged again. Here’s hoping for a better effort this time around.
10. The Ascension
The longest reigning NXT Tag Team Champions in the history of the promotion, The Ascension were one of the best decisions that NXT had ever made, until they made the jump to the main roster.
Viktor and Konor were buried by the Legends in a special episode of Raw and haven’t fully recovered since. WWE have destroyed all credibility the team had during their time on the development roster and had no other choice but to send them back after they failed to make the impact they had foreseen.
Will the duo be given another chance in the future? Perhaps, but it seems WWE ruined them by having them call out all the great tag teams before them, before actually allowing them to show what they could do.
Could Sting’s WWE career be considered a bust? He left WCW in a blaze of glory and his career in TNA was one of significance, can the same be said about his time with WWE?
Sting has lost every match he has participated in with WWE which includes a WrestleMania WCW vs WWE match against Triple H and a fantastic World Championship match against Seth Rollins at Night of Champions in 2015, where he was ultimately injured and has been on the treatment table ever since.
Would you consider that a flop? Or could it be suggested that Sting knew the way he would be treated by the WWE creative team?
8. Mystery General Manager of Raw
The Raw General Manager that decided to talk to the WWE Superstars through a laptop was without doubt one of the worst decisions WWE’s creative team have ever made.
Michael Cole’s “And I quote” line every week and the familiar sound of a email being sent to a computer will haunt WWE fans for the rest of their lives.
This storyline lasted for just over a year when Hornswoggle was unveiled as the mystery manager and finally the laptop was destroyed. There was an attempted return following Survivor Series in 2014 but thankfully that was axed without an explanation.
7. Vince McMahon’s Give-Away
It was one of the strangest storylines that WWE have ever come up with, but it saw Mr. McMahon give away $1 million to a lucky fan every week on Raw.
McMahon would appear at the top of the ramp, make a phone call and that person would then win the money. It wasn’t a storyline that was destined to last long and McMahon was losing a lot of money so after a few weeks of this McMahon then faked his own death when his limousine exploded with him apparently inside.
He was missing from Raw for a number of months and the give-away was never talked about again.
6. Mr Kennedy
Mr. Kennedy, or Mr. Anderson as he is now known, was a guy who had heaps of talent but was too self-obsessed to do anything with it.
Kennedy made enemies wherever he went and there were stories that he was hated by a lot of his former bookers as he made his way up the ladder to WWE.
Kennedy was known for his unique ring entrance and he was given a lot of chances in WWE, but injuries and violations of the Wellness Policy cost him his spot. WWE then gave him the opportunity to star in a WWE film, but following his return to the ring, he was released four days later after Randy Orton was reported to have lobbied for his release.
5. Bobby Lashley
Bobby Lashley was an explosive superstar during ECW’s revival and even held their World Championship at one point, but it seems Lashley’s look was the thing that Vince McMahon was most attracted to.
Lashley stood out during the Battle of the Billionaires at WrestleMania 23, before he then lost his ECW World title to Vince McMahon but he never clicked with the WWE Universe.
No matter your size, failing to be a hit with audiences is a big hit for the WWE and they slowly fazed him out of the company. He then made the switch to TNA where he has had a much more successful run, including a stint as World Champion.
4. Chris Masters
The Masterpiece Chris Masters was a great plan on paper, but he never fully developed himself in WWE. Masters’ finisher was a big thing for his character in his early days as he used to have “The Masterlock Challenge” which became overused by WWE.
Masters was released for a violation of the WWE Wellness Policy in 2007, but not before he had reached the point of no return in his career, Masters was never pushed towards any World Titles because he just wasn’t the superstar WWE wanted him to be.
Feuds with main event stars like John Cena proved that Masters was lacking in the ring and after a while he was finally relegated to a non-wrestling role before he was released all together.
He spit in the face of people who didn’t want to be cool, but what happens when he becomes the uncool one?
Carlito was around for a while in the WWE, but there were still rumours of backstage rifts and issues with other stars. Carlito also became stale for the WWE Universe to watch and so he was aligned with his nephew Primo, and they were given the Tag Team Championships.
There was no reaction for the new champions when they were unveiled the following night and the decision was made to let Carlito go, even though Primo and Epico are still under contract with WWE.
2. Sin Cara
The masked superstar gained himself a reputation as a star who botched a lot during his time as Mistico.
The character was brought in as a replacement for the very popular Rey Mysterio who did seem like he was going the other way, Mysterio even helped coach Cara for a short time.
But Sin Cara’s career was injury-plagued, and after he called off a match between himself and Del Rio because he dislocated his finger, it seemed WWE had finally had enough.
They put Hunico under the mask and released Mistico, who states he has the rights to the character and so still wears the mask whilst wrestling in Mexico.
Poor Fandango, he was given everything by WWE, the video packages, the huge debut, the debut WrestleMania win, and he even had his own dance that was replicated throughout sport, but he still took a nosedive.
Fandango’s dancing gimmick came to an end after Summer Rae left him. Merely a year later the WWE Universe left the character because WWE had nothing creative for him.
The character hasn’t been seen on WWE TV for almost a year after Rosa Mendez also left his side. It seems creative could be set to repackage him, but one thing is for certain, his dancing days are over.