Sports may be a simple pastime for many but it is an industry with an almost unlimited cash flow. Premiere athletes turn into instant millionaires when they play for professional leagues. So we know that sports is lucrative but just how much money are we talking about?
Forbes made an outline of the ten most financially rewarding sports event in the world. The baseline reference is the cash prize for the grand champion. Everyone knows there are more money to be made from advertisements, sponsorships and ticket revenues. But for this list, we get a definitive picture that football is indeed the most popular sport in the world. Four out of these ten sporting events revolve around soccer.
1. UEFA Champions League: $77 million
Organized by the Union of European Football Associations, the UEFA Champions League indeed pays like a champion with the total grand prize reaching $77 million. For this year, the English team Chelsea beat Bayern Munich for the title with the help of striker Didier Drogba.
The jackpot prize depends on many factors from their qualification to the Champions League, number of wins during the tournament and the size of their demographic. For this reason, the 2011 champion Barcelona received $33 million less than what Chelsea received this year.
2. UEFA European Football Championship: $33 million
Yet another football league from UEFA takes the second spot. The UEFA European Football Championship is only restricted to European national teams and this only proves how big football is in Europe. This sporting event is held every four years Spain won in 2008 and 2012. This year’s games were held in Poland and the Ukraine.
3. FIFA World Cup: $31 million
Most soccer enthusiasts refer to this event simply as “the World Cup.” This international football association is the major event when it comes to sports but it is not the highest paying league. Still, with the entire world watching, this is where football legends are made and turned into immortal stories.
FIFA is the global governing body when it comes to football. It is also held every four years and will commence again in 2014 in Brazil. Spain is also the 2010 FIFA World Cup champions. The World Cup is a widely viewed sporting event with about 715.1 million people watching all over the world.
32 teams vie for a chance to win the World Cup in a host nation. Because of the international pressure of hosting the World Cup, countries bid against each other to win the honor of becoming the host country. Russia will host the 2018 World Cup while Qatar won the 2012 honors.
4. The Super Bowl: $15.5 million
The Super Bowl is the annual championship game of the National Football League (NFL). This is a huge sporting event in the United States featuring its own version of rugged American football. Because of the importance of this event, companies line up with their advertisements and Hollywood movies create Super Bowl trailers in order to reach a very wide audience. Commercial airtime during a Super Bowl broadcast is very expensive with some paying over $3.5 million for a thirty second TV spot. The Super Bowl has an average of 111 million viewers.
The last Super Bowl was a thriller between the New England Patriots and the New York Giants. New York quarterback Eli Manning rose to the occasion to steer the Giants to a suspenseful 21-17 victory. For their victory, each of the Giants players received $172,000.
5. The World Series: $14.8 million
The World Series of the Major League Baseball (MLB) is also one of the most enduring sporting events in the history of America since it started airing in 1903. The 2011 World Series was a seven game series between the St. Louis Cardinals and the Texas Rangers. The Cardinals won and each of the players received $323,169 for their victory.
6. FedEx Cup: $10 million
The FedEx Cup is one of the highest sporting events in golf. It is the grand prize for winning four events in PGA tournament playoffs including the Barclays and the Coca-Cola Tour Championship. The initial crop of golf aspirants begin at 125 players and this is stripped down to about 30 players. The eventual winner of the FedEx Cup will win a hefty paycheck of $10 million.
7. The Dubai World Cup Night: $10 million
The Dubai World Cup Night is the richest sporting event in horse racing held every year at Meydan Racecourse in Dubai, United Arab Emirates. Supervised by the Emirates Racing Authority, the Dubai World Cup Night features six races of thoroughbred horses.
8. UEFA Europa League: $9 million
If you have been bombarded with all the lucrative UEFA leagues, well here’s one more. The UEFA Europa League is dubbed as the second most prestigious football tournament in the world after the Champions League. It may confuse you further to discover that Spain has won this league again behind the efforts of Atletico Madrid in 2012.
9. The World Series of Poker: $8.7 million
Not all sporting events require brawn and athleticism to be financially successful. The World Series of Poker is a prestigious event for a game of cards. With all the poker faces and card dealings, this game netted 22-year-old Pius Heinz over $10,000 for the Buy-In, No-Limit Texas Hold ‘Em game.
10. ICC Cricket World Cup: $4 million
Even the game of cricket has its own lucrative sporting event in the ICC Cricket World Cup. India won in 2011 while the next World Cup is scheduled for 2015. However, controversy hounded the last ICC Cricket World Cup when its host Allen Stanford was convicted for a Ponzi scheme.
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