Victoria’s Secret has been a mainstay for years. It began as a discreet lingerie catalog, and is now a full-fledged retail giant. Its stores are in every mall, its online presence is huge, and its models are some of the biggest names in the entertainment industry. However, VS is now making headlines with bad news. It announced that it has stopped production of its mail order catalog. This was a move that many didn’t see coming. However, life goes on. Adults can still peruse VS merchandise on their phones, iPads and laptops. The runway shows will still be broadcasted on TV. And even teenage boys won’t miss ogling the models in the catalog since the internet has made that hobby obsolete.
But this change got us thinking, what other dirty laundry does Victoria’s Secret have hidden? We did some digging, and they’ve got more than their share. The catalog discontinuation was just the tip of the iceberg. The company, its models and its admirers are in trouble – big trouble. Read on, because this list exposes the secrets of Victoria’s Secret. And remember, you heard it here first!
15. Leeching Off Celebrities
There was a time when Victoria’s Secret models were basically supermodels. Models were known exclusively for modeling for VS, and ones like Jill Goodacre and Laetitia Casta were synonymous with the brand. Now, their models don’t have that certain amount of pizzazz because the brand is old hat. So VS doesn’t make careers anymore – they try to get PR by leeching off the success of ladies that are already stars. This is evidenced by having Kendall Jenner walk the runway. Even Gigi Hadid’s career was already on the rise before VS hired her.
14. A Long Rejection List
Fans and haters of Victoria’s Secret love to focus on the newbies and the returning Angels. But it’s even more fun to learn about who didn’t make the cut! In 2012, VS director Sophia Neophitou told New York Times that Kate Upton was a too-blonde footballer’s wife with a face anyone with money could buy. It’s also been reported that Tyra Banks is persona non grata at VS because she’s too much of a veteran and the company wants new blood. In other words, they think she’s too old. And, it is also alleged that it-girl Cara Delevingne was rejected even though she walked the runway in the past because she had gained weight. Model Elyse Taylor walked for VS in 2009, and reported that it means much more when a girl is rejected than when she is accepted. Apparently word gets around when VS doesn’t think a girl is up to snuff, which is devastating professionally – and personally.
13. Business Is Not Good
Unless you’ve been living under a rock, you know that Victoria’s Secret announced that it has discontinued its mail order catalog. What most people don’t know is the rest of the story. VS is stopping production of the catalog because business is bad. This is a cost-cutting measure to save the company over $100 million a year. They are also discounting items because their goods aren’t selling, and they need to move merchandise. The company is also getting rid of its “free underwear” coupons, and will be greatly reducing the number of other coupons it releases. VS has also announced that it will be “restructuring” the company which everyone interprets to mean lay-offs.
12. Consumers Are Sick Of It
So, why is business so bad for Victoria’s Secret? The first reason is that customers are tired of its business practices. They don’t like that a bra can cost upwards of $50, and that bathing suits retail for $75 and above. The company has sales, but they are few and far between. Another factor is that there is more competition. VS used to be the only game in town for chic undies. Now, chains like Aerie and Soma have popped up and suddenly the company has competition. VS just didn’t want to see what was right in front of them, and they kept expanding retail stores like they’d always be in the black. Finally, there have been whispers that with 4 in ten women being obese, that VS is losing their customer base.
11. They Photoshop Everything
In the old days, the photoshopping at Victoria’s Secret was more subtle. They photoshopped nipples out of sheer bras, but it didn’t go that far – until now. These days, they airbrush everything from narrow thigh gaps to thin waists. And with tastes evolving, they are now plumping up models’ breasts and booties. This is a turn-off for men and women alike. Men don’t like it because they feel like they are being cheated when they look at altered images. Women don’t like it because they feel that the models are pretty enough – women believe that it’s hard enough to compete with a beautiful woman, let alone one that’s been enhanced.
10. Lily Aldridge’s Days In Taylor Swift’s Girl Squad May Be Numbered
Lily Aldridge isn’t the best looking Victoria’s Secret model, but she is one of the most talked about. This is largely because she is a member of Taylor Swift’s Girl Squad. Reports have been raging that this Girl Squad is rather elitist, and Swift is quite the queen bee. What Swift says goes, so members like Aldridge have to follow suit – whether it is unfollowing people on Instagram or obeying petty rules. Apparently the little worker bees are getting tired of Swift’s controlling ways, and are ready to jump ship. VS isn’t at all pleased with this, as they get press from Aldridge by proxy.
9. Perfume Doubles As Mosquito Repellent
Victoria’s Secret makes a chunk of their dough from their fragrance. Girls love to wear the over-priced toilet water, and guys are more than happy to buy it for them because it’s such an easy gift to give. The funny thing is, independent research has shown that VS perfume is strong enough to double as a mosquito repellent when used in high concentration. The perfume in question is aptly named “Bombshell,” which makes us wonder if VS knew what they were doing all along. Best to stick with the oldies but goodies like Angel and Heavenly.
8. DiCaprio Is A VS Model-izer
It is no secret that Leonardo DiCaprio is quite the ladies man. He has a love ‘em and leave ‘em track record. But it’s also been alleged that DiCaprio has an ulterior motive: he wants to hook up with as many VS models as he possibly can. This isn’t hard to believe though, since he’s already bedded nine of them, including Giselle Bundchen, Erin Heatherton and Bar Refaeli. It’s even been reported that he has a bet with his best friend Tobey Maguire that he can get with six models in a night. Supposedly he will accomplish this by doing the whole group thing.
7. Changing Focus To Sportswear
Victoria’s Secret launched a bombshell when it announced that it has discontinued its mail-order catalog. But another change is that it will now be focusing on sportswear. It will be eliminating swimwear, shoes, and most apparel. It believes that women are more interesting in being comfortable than sexy, so it will be bringing more sweatpants and hoodies to the public. Sure, it will still sell bras, panties and lingerie, but this looks like the beginning of the end for its sexiness. Before you know it, VS will have morphed from a classed-up version of Frederick’s of Hollywood to a store for soccer moms who want the latest in yoga pants. What will the Angels be wearing on the runway in future years?
6. Miranda Kerr Is No Angel
Miranda Kerr was a fresh faced ingénue when she started with Victoria’s Secret. She was happy to have “made it,” and her career gained a lot of momentum with her high profile romance with Orlando Bloom. Now, she’s gotten too big for her britches. It’s been rumored that she is no angel to work with, as her attitude and demands have gotten out of control. Kerr is also seen by the public as a gold digger. After she split from Bloom, she’s only dated mega-rich guys. Two billionaires were recently filmed getting into a fisticuffs over her. She’s now engaged to billionaire Evan Spiegel, of Snapchat fame. Somehow no one is convinced that she’s with him for his looks or personality.
5. Adrianna Lima Plays Both Sides
Adrianna Lima is still a Victoria’s Secret model at age 34. You go, girl! But, like many models, she wants more-more-more. Lima made a name for herself by playing up her innocence, mostly by telling the world that she was a virgin until she got married. She also made headlines by stating that abortion is a crime, and by saying that she doesn’t disagree with any of the Catholic Church’s teachings. Now, she seems to be doing an about-face. This pious lady is now divorced. She also wants to take up acting. Lima says that she’s a big fan of Quentin Tarantino’s, and wants to be in his films. Tarantino isn’t exactly known for wholesome family movies.
4. Victoria’s Secret Caters To Children
It’s been decades since Calvin Klein did its infamous “kiddie” ads, but it was so successful that many retailers are still trying to play copycat. Other companies have gone this route and gotten into hot water, like with Abercrombie & Fitch selling thongs made for girls in grammar school and American Apparel posting ads that were labeled as simulating child smut. Yet, this hasn’t stopped VS from pushing the envelope – all in the name of profits. They are focusing on their “PINK” line which is made especially for a younger crowd. And by young, we mean “young” – as in under 18. The models that showcase PINK all look barely legal, and the sizes for the intimates are so small that only middle school girls can fit into them.
3. Victoria’s Maternity Wear Secret
Many women love being pregnant, but they hate the ugly clothing. As a result, they post tips online for finding cute maternity clothing and many have found that Victoria’s Secret has options for those in the family way – if only you know where to look. Ladies have reported that VS makes a “Lacie Thong” that has a lot of give for expectant mothers, and that some of their yoga pants also stretch enough to accommodate bulging bellies and hips. VS apparently made a foray into nursing bras some years back, but it wasn’t received well. However, there is rumor that with VS Angel Behati Prinsloo being pregnant, and the company being desperate for revenue, that VS just might try maternity wear again.
2. Candice Swanepoel Ordered To Gain Weight
A few runways ago, Victoria’s Secret model Candice Swanepoel was photographed looking pin-thin while promoting the brand. This unleashed a firestorm for VS, with many criticizing the shift from voluptuous models of years past to models that were looking very underweight. VS took a lot of heat for this, and word on the street is that they told Swanepoel in no uncertain terms to put on some pounds. The weird thing is, we bet that VS was the one that pressured her to lose weight to begin with. While it’s good that VS caved in to valid criticism about healthy body types, the brand still has far to go. It continues to feature models that have unattainable physical features, like startling heights and bountiful bosoms.
1. Lipstick Lesbians?
This most recent crop of Victoria’s Secret angels isn’t exactly the most feminine looking. Many of the models are downright manly looking, like Lily Aldridge, Jasmine Tookes and Lais Ribeiro. The brand is undergoing many changes, and it has some wondering if they are trying to appeal to the those who lead an alternate lifestyle. VS isn’t making as much money as it used to catering to bottle blondes and sorority girls, so a working theory is that they are trying to get after an untapped market.