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The Most Expensive Celebrity Endorsements

Most Expensive
The Most Expensive Celebrity Endorsements

Every celebrity knows it definitely pays to be on top of your game. Not only do you get recognized in your field, you also get handpicked to represent many of the world’s best-selling products and brands.

Here are some of the luckiest celebrities who’ve banked hefty endorsement deals with some of the biggest companies and retailers out there.

10. Beyoncé

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This Destiny’s Child is no stranger to celebrity endorsements. Beyonce has appeared as the face of a number of brands including American Express, Nintendo DS, and L’Oreal since the age of 18. However, Queen B’s biggest celebrity endorsement yet is with Pepsi, also known as the archrival of Coca-Cola. She has been endorsing the product since 2002, and has also appeared in a Gladiator-themed commercial with Britney Spears, Pink and Enrique Iglesias in 2004. She just recently signed another multi-year contract with the soda brand for an extraordinary $50 million. The partnership had Beyoncé’s face on limited-edition soft drink cans in Europe, conventional TV advertisements, as well as a creative content development fund for their collaborative projects in line. Pepsi has always been gearing towards making itself a lifestyle brand, and bringing in Beyoncé has definitely upped its game.

9. David Beckham

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David Beckham may have played the final game of his storied 20-year career last May 2013, but the British superstar’s career is hardly over. He still gets top-grade endorsements from iconic brands such as Diet Coke, Armani, Coty, H&M, Sainsbury’s, Samsung and his newest partner, Breitling. In addition, he apparently signed a lifetime deal with sportswear brand Adidas for over $150 million. That said, he earns approximately $55,000 per day just for his celebrity endorsements.

8. LeBron James

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Touted as Miami Heat’s Most Valuable Player, LeBron James is undoubtedly a champion on and off the court. He is also an endorsement machine since high school, when he first signed a $90 million deal with Nike for a seven year contract. Since then, the NBA superstar has accumulated considerable wealth and fame as a result of numerous endorsement contracts. He has partnerships with Coca-Cola, State Farm and in 2010, a multi-year deal with McDonalds.

7. Justin Bieber

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At only 19 years old, Canadian teenager Justin Beiber has gone from a YouTube sensation to a worldwide hit. Apart from his considerable success in the music industry, Bieber also ventured into the business world as a venture capitalist and technology investor. In fact, Bieber has made his first start-up investment in 2009, with millions of investments put in Stamped, Spotify, and game-for-good company SoJo Studios. He has also raked in numerous celebrity endorsements with his cute boy charm that seemed to appeal with the young teenage female demographic. From everyday merchandise such as toothbrushes to luxury products such as perfumes, the Biebs has definitely earned some serious coin over the years. In fact, recently, he has signed a multi-million dollar with nail polish brand OPI to design his own line of nail polish.

6. 50 Cent

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Rapper 50 cent may have first attracted attention for his 2003 single “In Da Club”, but this artist also has a savvy business side. Back in 2004, he struck a deal with Glacau (the company that formerly owned Vitamin Water) and negotiated a stake in the business, from which he earned a good $100 million. Rather than just merely being an ambassador to the brand, 50 Cent used his fame to create a lasting partnership with a company that was on the rise. In 2007, Coca-Cola acquired Glaceau for $4.1 billion, which definitely boost his net worth.

5. Brad Pitt

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Known for his lead roles in popular Hollywood films such as Troy, Fight Club, The Curious Case of Benjamin Button and more, Brad Pitt definitely has a long list of achievements to boot. This makes him one of the industry’s most iconic celebrities to date. Back in 2012, Brad Pitt also became the first male face of the fragrance, Chanel No. 5. The sexy star appeared in a black-and-white ad that was directed by Joe Wright of Pride & Prejudice, and this single gig alone earned him $6.7 million.

4. Tiger Woods

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One could not simply talk about golf and forget to mention one of the most popular golfers in the world. Having won the 1997 Masters as well as other numerous competitions in the succeeding years, Tiger Woods broke the world record for the most major wins at age 25. Due to his champion status in the sport, Nike signed a $100 million deal with the golden boy of golf over a 5-year span. Suffice to say, Tiger Woods is a legend in golf, which despite his infidelity and the media scrutiny, still manages to rake in celebrity endorsements from sports giants all over the world.

3. Usain Bolt

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After winning the 200M title in the 2002 World Junior Championships in Jamaica, Usain Bolt, the “World’s Fastest Man”, signed a sponsorship deal with Puma, a deal that easily earned him $8.6 million annually. In 2012, he also appeared in an ad campaign for Virgin Media to promote the company’s superfast broadband service.

2. Catherine Zeta-Jones

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If you’ve ever wondered why cell phone carrier terms are so restrictive, that’s because they need guaranteed money to pay their celebrity endorsers. T-Mobile has managed to lock a deal with Catherine Zeta-Jones to promote the wireless telecom company. She received a whopping $20 million from her first deal with T-Mobile back in 2005-2006. She was then replaced, yet was brought back on board in 2009 to promote the brand once more.

1. Jay Z

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Rapper turned business mogul Jay Z certainly knows how to make money seem like it grows on trees. While he has previously inked multi-million contracts with Budweiser in 2006 and Microsoft in 2010, his most recent deal yet is potentially the best to date. Rumors have it that Samsung paid Jay Z $20 million to promote the Samsung Galaxy Models. In addition, the company also helped distribute and promote the release of his newest album, Magna Carta Holy Grail. In fact, Samsung purchased a limited amount of copies prior to its official launch and made it available exclusively through its channels. That definitely created buzz for the hip-hop legend and the Korean tech brand.

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