Shampoo is an essential part of a person’s hygiene routine. It is used regularly to remove oils, dirt, dandruff, skin particles and environmental pollutants from a person’s hair. The build up of dirt must be removed without affecting the health of the scalp that is needed to make the hair manageable.
Shampoos come in different variants. Users can choose depending on their hair type, including normal, oily, dry or silky. Some shampoos specialize in removing dandruff, others can help darken or straighten hair, while there are even shampoos that can help add volume.
Which shampoo sells the best? To earn money, a shampoo must not only be effective, but must also be marketed properly. This will then translate into higher sales. Here then are the top 10 most sold shampoo brands in the world.
T/Gel is a kind of medicated shampoo made by the Johnson & Johnson brand called Neutrogena. T/Gel is primarily used for those with scalp and skin diseases as it can help reduce dandruff, psoriasis, seborrheic dermatitis and DHT levels. The main ingredient used in this shampoo is coal tar.
Kerastase is another brand from the L’ Oreal Group. It is considered a luxury brand for hair care and is part of the professional products division of the company. Kerastase was first created in 1964. It was initially distributed in France before it slowly expanded to the rest of Europe. By 1990, the brand had established a foothold in Japan before it finally penetrated the rich North American market in 1999. The brand is usually available only in high end beauty parlors and salons. It is considered the leading brand in a number of countries when only the luxury and professional hair care sectors are counted.
8. Selsun Blue
Selsun Blue is a shampoo that specializes in the treatment of dandruff. Its most popular version contains selenium sulfide as an active ingredient. The brand is touted as even more effective when compared with Head & Shoulders shampoo, which is the leading seller in the market. Selsun Blue was originally produced by Abbott Laboratories before it was bought by Chattem in 2002. In 2010, Sanofi Aventis bought Chattem, though it continued to produce the Selsun Blue brand.
Neutrogena is a subsidiary of the giant American company called Johnson & Johnson. Originally called Natone, the company was established in 1930 by Emanuel Stolaroff. Aside from shampoos, Neutrogena is also known for its cosmetic and skin care products. It is distributed in over 70 countries and has major subsidiaries in the United Kingdom, Canada, India and South Korea.
6. Herbal Essences
Herbal Essences is a shampoo brand of Clairol, which in turn, is under Procter & Gamble. Herbal Essences has different sub-brands depending on the effect one desires for their hair. Thus, the brand has a shampoo that can specialize in hydrating, silkening, strengthening, increasing volume and treating hair. Herbal Essences make use of delicious sounding scent names similar to the ones used by ice cream companies.
Garnier is a shampoo brand from the L’ Oreal Group. Garnier actually started out way back in 1904 under the name of Laboratoires Garnier. It was then purchased by L’ Oreal during the 1970’s. Aside from shampoos, Garnier also produces conditioners and other hair care products, like hair coloring. It also has products for skin care. It has a worldwide presence and the company produces different shampoos depending on skin type and even the country’s culture.
Suave is a shampoo brand that can trace its roots to 1937 when it was first produced in the United States. It actually started out as a hair tonic, though it eventually expanded its line to other hair care products. During the 1970’s, it was bought by Helene Curtis Industries Inc., which then decided to introduce other personal care products to the line. Unilever then bought the brand in the 1990’s and positioned Suave as a value brand compared to high end products. Aside from shampoo, Suave also has lotions, soaps and deodorant products. The name is mostly used in the United States, Canada, Mexico and Argentina.
Pantene is a shampoo brand from Procter & Gamble. Hoffman LaRoche, a company from Switzerland, first created it in 1947. The name was taken from one of the ingredients of the shampoo called panthenol. It was then purchased by Procter & Gamble in 1985. It was one of the first shampoo brands to be marketed as a health product. Thus, the company focused on the brand’s pro vitamin formulation. It was one of the leading shampoo brands in the world in the 1990’s, topping the market in over 90 countries.
Sunsilk was first made in the United Kingdom in 1954. The brand is produced by Unilever and it is marketed primarily for women. It is the company’s leading hair brand and is considered as a billion dollar brand. Sunsilk is sold in 69 countries around the world. It is also known as Seda, Elidor or Sedal, depending on which part of the world you are in. The brand is particularly strong in the Middle East and the rest of Asia, as well as in Latin America. It is considered the best selling brand in countries like Argentina, Bangladesh, Bolivia, Brazil, Indonesia, India, Pakistan, Sri Lanka and Thailand.
1. Head & Shoulders
Head & Shoulders is the most sold shampoo brand in the world. This shampoo product from Procter & Gamble sells around 110 bottles per minute, or 29 million bottles per year. It was introduced in the market in 1961 in the United States after more than a decade by researchers on how to make an anti dandruff shampoo. The brand has nine varieties depending on hair type, with pyrithione zinc as the active ingredient in eight of them. A ninth variety contains selenium sulfide and is marketed as Clinical Strength Head & Shoulders, which is specially designed for those with persistent dandruff problems.
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