Grand Theft Auto 5, the latest release by Take Two Interactive, has broken new ground in its niche, smashing all sales records so far. Incredibly, 3 days after its release on September 17, 2013, GTA 5 had reached $1 billion in sales. That is more than any other game, movie or entertainment product ever released.
In the first day alone, GTA 5 had already crossed the $800 million sales mark. This game is expected to become the most famous in the history when it comes to earnings.
Grand Theft Auto 5 has sparked a global debate about whether or not the adult content and violence promoted is safe for teenagers. However, gamers did not think that way – the sales numbers are proof of that.
It is important to mention that the previous GTA was launched in 2008. Even if it took over 5 years and around $250 million for Take-Two’s Rockstar Games studio to develop the 5th game, their investment fully paid off in less than three days. It is predicted that the total number of sales will exceed 20 million, which translates into more than $3 billion in sales over time.
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