Swag has different interpretations, but I like to think of it as a certain je ne sais quoi – a demeanor of existing that just exudes cool. Obviously sometimes it’s all a mask for deep-rooted insecurities, but if you swag hard enough you can fool anyone.
Swag is subjective, I know. But, there are certain people you look at and you’re just like – yesssss this person has it. Sometimes this person happens to be a child. And that’s totally okay. Kids are so swagtastic these days, it’s unbelievable. When I think back to what I looked like between 1997-2004, it astonishes me that I was even allowed out of the house. But, these Hollywood kids are born with some sort of swag gene. They’re all just killin’ it in life and I’m in my mid-twenties and sort of still growing into my swag a little bit. Hollywood babies literally come out of the womb with a spotlight immediately thrust upon them. It’s sink or swag. So they swag, and they swag hard. (Note: I will be using the word swag about a million thousand more times in this listicle, so get ready to handle that.)
Celebrities have swag emanating out of their pores, that’s why we apparently can’t seem to look away. So it’s no surprise that their offspring achieve a new level of swag – it’s like 2nd or 3rd generation swag, and that my friends is simply the amount of swag that deserves your minimally divided attention for the next five minutes of your life.
17. Levi McConaughey
This 7-year-old is the eldest child of Mr. Southern Suave himself, Matthew McConaughey, and his model wife, Camila Alves. He’s an adorable combo of the two and is often seen in super stylish outfits on family outings in trendy areas of New York City and Los Angeles. He’s also very well traveled for his age, having been to Cambodia and Brazil among other exotic locations.
16. North West
With the combined DNA of Kim Kardashian and Kanye West, North is going to have to keep her swag in check or it may become too powerful. Sporting adorable tutus and double-breasted Balmain jackets at just 2 years old, this Hollywood baby is already fighting off paparazzi and yelling, “I said no pictures,” in her cute little Kimye voice.
15. Ava Phillippe
Ava’s swag is special because she embodies both the sweet delicate nature of her mother Reese Witherspoon while also sporting a mysterious edge like her father Ryan Phillippe. She also has that first born swag, and as a child of divorce her existence is kind of nostalgic. She just turned 16, which is a pretty swagtastic age, and as a post-millennial she’s rocking colored hair and that is super badass.
14. Suri Cruise
Another child of divorce, Suri is basically all we have left of Tom and Katie’s relationship. The little fashionista’s swag is a perfect blend of her mother’s girl-next-door charm and her father’s craziness masked behind that winning smile. Also, she’s been hanging out with Jamie Foxx’s daughter, Corinne, and that is pure swag.
13. Rafferty Law
Rafferty is a 19-year-old with a truly swagtastic gene pool. He has the chiseled charm of his father Jude Law, as well as the seductive depth of his mother Sadie Frost. The fashion world has taken notice of his swag and he’s landed a number of ad campaigns and magazine covers. Having debuted at the DKNY menswear runway show last June, his swag is only getting stronger and it looks like he’s destined to showcase that swag as a budding male model.
12. Gigi Hadid
Gigi Hadid has had quite a swag-filled year. She began 2015 by being named Maybelline Brand Ambassador, and she closed out the year as a gorgeous angel in the Victoria’s Secret Fashion Show. She’s also part of Taylor Swift’s girl squad and is besties with Kendall Jenner. Her swag has reached new levels, surpassing that of her model mother Yolanda Foster. She’s now dating teen heartthrob Zayn Malik after splitting with Joe Jonas late last year. She’s off the swag-o-meter.
11. Jaden and Willow Smith
Jaden and Willow may never out-swag their Fresh Prince Father, Will, but, I think it’s safe to say they are in a new swag league of their own. Since the moment they came out of the womb, their swag has been growing steadily. Willow killed the charts by whipping her hair back and forth and Jaden has been swagging hard from the Karate Kid all the way to his new gig in a Louis Vuitton’s womenswear campaign for Spring 2016 where he wears a skirt. His rejection of gender norms is radical, a new progressive sort of swag.
10. Hailey Baldwin
Nineteen-year-old daughter of Kenny and Stephen Baldwin, Hailey is a successful fashion model who has shot campaigns for brands such as Topshop, Ralph Lauren and French Connection. Also, perhaps her most swag-defining element, she is rumored to be dating the Biebs himself. She and Justin Bieber are all over each other’s instagrams in photos they took on a trip together around New Years.
9. Zoe Kravitz
What do you get when you mix a successful retro musician with a beautiful Cosby Show actress? You get a super cool triple threat with a growing momentum in Hollywood. Zoe Kravitz, 27-year-old daughter of Lenny Kravitz and Lisa Bonet, has swag running through her veins.
8. Patrick Schwarzenegger
This 22-year-old has certainly made a name for himself as an up and coming model and actor. Son of Arnold Schwarzenegger and Maria Shriver, Patrick is signed with LA Models and has had a string of supporting roles in Hollywood films. He also started his own philanthropic clothing line at age 15 called Project 360. Swag.
7. Violet Affleck
This 10-year-old cutie is the first born beauty of movie stars Jennifer Garner and Ben Affleck. Back when their relationship wasn’t a total disaster, Violet gave us all hope for a better world with her winning smile and gorgeous locks. Violet has an intelligent sort of noble swag. Last year she accompanied her parents to Washington while they discussed the importance of foreign aid in countries like Africa. Coolest 10-year-old ever.
7. Alexander and Samuel Schreiber
These two blonde haired kids are destined for swag. Their mother Naomi Watts and their father Liev Schreiber have undoubtedly passed down the swag gene. The two boys already know how to deal with the paparazzi, having a funny face competition with them while on an outing with Mommy in Los Angeles.
6. Apple & Moses Martin
At the adorable ages of 11 and 9 years old, Apple and Moses are all we have left of Gwyneth Paltrow and Chris Martin’s relationship. That gives them next level swag. Also, at his Superbowl 50 halftime performance, Chris Martin stitched two little patches on the bottom of his pants with his kids’ names on them, qualifying them for super swag.
5. Henry Samuel
Heidi Klum’s German supermodel swag combined with Seal’s studly British singer/songwriter swag is a dangerously awesome combination. Their oldest biological son together is the crazy cool Henry Gunther Adeola Dashtu Samuel. If that name isn’t enough to confirm his swag, just look up pictures of him and his hair will seal the deal (pun intended).
4. Nahla Aubry
There’s just no way that the offspring of Halle Berry and Gabriel Aubry was going to be anything other than swagalicious. Combining the DNA of the gorgeous actress and the delicious Canadian model was an all-around smart decision for science and humanity. The result? Adorable 8-year-old, Nahla Ariela Aubry. She’s a stunning mix of her two parents and to top it all off she shares a name with Simba’s soulmate in the Lion King. Swag.
3. Olive Cohen
I don’t think the shock has quite worn off from the fact that Sacha Baron Cohen and Isla Fisher are an actual married couple that exists. It feels like sort of an odd pairing, and that gives it quality swag. So, it’s no surprise that their 8-year-old daughter is similarly full of swag. It must be the perfect genetic concoction of weird Ali G humor and beautiful ginger shopaholic charm.
2. Miley Cyrus
I guess it’s not really hard to have more swag than Billy Ray Cyrus, but Miley takes it to a new level. She even brought her father along for the ride and let him bask in the second hand swag that she was generating for both of them. He was a one hit wonder and then disappeared until he played Miley’s dad in Hannah Montana. Now Miley has OD’ed on swag and there’s no stopping her.
1. Harlow Madden
When your grandfather is Lionel Richie, your mother is Nicole Richie, and your father is Good Charlotte’s Benji Madden, there’s just no way that you aren’t going to ooze swag out of your pores. Not to mention her name is Harlow, which is pretty badass. And her brother’s name is Sparrow – also badass.
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