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Dunn, 52, and Humby, 56, are the brains behind Tesco’s hugely successful Clubcard scheme.
They started their west London business, Dunnhumby, from a spare bedroom in 1989. The supermarket giant bought stakes at regular intervals and recently spent £48m acquiring the final 10%.
The married couple made a total of £96m from the proceeds, the Sunday Times Rich List valued them at £90m after tax, taking other assets into account. They currently have a net worth of $140 million.
Earnings & Financial Data
|
Date |
Category |
Description |
Amount |
|---|---|---|---|
|
2017 |
Asset |
Current value of Dunnhumby as the company's founders |
$429,000,000 |
|
2014 |
Project Earnings |
Money earned from the launch of the Tesco Clubcard, the world's first supermarket loyalty card |
$320,340 |
|
2014 |
Asset |
Purchase value of the retail retargeter Sociomantic Labs and its demand-side platform (DSP) technology |
$187,500,000 |
|
2013 |
Asset |
Money raised for Starcount, with new investors including Artemis Capital and Praetura Capital, as the company's Chief Executive Officer and Executive Director |
$5,000,000 |
|
2013 |
Sale of Asset |
Sale of Edwina Dunn and Clive Humby's Dunnhumby business to the supermarket giant Tesco |
$119,170,000 |
|
2013 |
Asset |
Investment of Edwina Dunn and Clive Humby in the theatre analytics company Purple Seven |
$1,280,000 |
|
2011 |
Sale of Asset |
Sale of Edwina Dunn and Clive Humby's 10 per cent stake in their data analysis consultancy Dunnhumby to Tesco |
$61,480,000 |
|
2011 |
Asset |
Purchase value of the U.S. social-media marketing firm BzzAgent |
$60,000,000 |
|
2011 |
Earning Turned Donation |
Rewards given to Clubcard holders every year |
$636,050,000 |
|
2011 |
Earnings |
Dividend shared between Tesco and the husband and wife team who set up the firm – Edwina Dunn and Clive Humby |
$22,260,000 |
|
2011 |
Earnings |
Annual profit of Tesco for selling information on the spending habits of shoppers, including the 16 million members of its Clubcard loyalty scheme as the company's founders |
$67,930,000 |
|
2011 |
Earnings |
Money Tesco earns a year for selling information on the spending habits of shoppers, including the 16 million members of its Clubcard loyalty scheme as the company's founders |
$67,420,000 |
|
2010 |
Earnings |
Dividend payout of the Tesco Club Card for the year 2010 as the company's founders |
$21,770,000 |
|
2010 |
Earnings |
Operating profit of the Tesco Club Card for the year 2010 as the company's founders |
$67,890,000 |
|
2010 |
Earnings |
Annual turnover of the Tesco Club Card for the year 2010 as the company's founders |
$254,890,000 |
|
2001 |
Sale of Asset |
Sale of a 53% stake in Dunnhumby to Tesco |
$38,440,000 |