Net Worth: $225 Million
- Source of Wealth Finance, Drinks, Entrepreneur
- Nationality Bosnia and Herzegovina
About Diana Jenkins
Jenkins, 39, established her own business in London after arriving from Sarajevo in 1992, marrying Roger Jenkins (qv) along the way. She received £150m in their divorce settlement, but he still shares their Malibu home and continues to be involved in her Neuro Brands energy drinks venture. She is committed to her charity work in the Balkans.
Born in Sarajevo, Jenkins is the eldest of two children in a middle-class Bosniak family. Her mother was an accountant and her father was an economist. She grew up in the concrete-block apartments that characterized communist-era Yugoslavia. Jenkins studied economics at the University of Sarajevo, but the outbreak of war in 1992 forced her to flee her home and spend more than a year in Croatia as a refugee before emigrating to London.
While still a student in London, she acquired the swimwear line Melissa Odabash.She produced a photography book entitled “Room 23,” photographed by Deborah Anderson. Many of the celebrities in the book are friends of Jenkins, including George Clooney and Elton John. Proceeds from the sale of the book benefit several philanthropic programs.
In 2009, Jenkins created and launched the Neuro line of functional beverages. Based in Santa Monica, Neuro produces drinks with natural ingredients and packaged with recycled materials. Neuro products are distributed in the West Coast of the United States and in Great Britain. The drinks aim to fill a variety of needs over the course of the day and include such descriptive names as Gasm, Sleep, Sonic, Trim, Sport, Bliss and Aqua.