Kiddicare.com started as a small family-owned retailer selling baby and children’s goods.

Based in Peterborough, it has evolved into a leading online retailer, and in the past three years, its sales have risen 75% to £37.5m. More than 80% of those sales are online. The company owns a freehold distribution facility and operates Europe’s largest baby nursery equipment store. Neville Wright and his wife, Marilyn, both 60 – respectively a former builder and a hairdresser – were the founders and remained the owners until February this year, when Morrisons, the supermarket giant, took over their business in a £70m deal. The Wrights will continue to run the company under the auspices of Morrisons. The 2011 Sunday Times Rich List valued the family at £55m, allowing for any funding returned to the business.

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