Singaporean food tycoon Sam Goi is the owner of Tee Yih Jia (TYJ) and he has an estimated net worth of $1.99 billion as of April 2016 according to Forbes. He is also the eleventh richest person in Singapore and 882nd in the world.

Sam Goi Seng Hui has earned his estimated net worth of $1.99 billion as the executive chairman of the privately-held TYJ Food Manufacturing, the world leading manufacturer of spring roll pastry or popiah in local context. Recently, he was in the news for buying stakes in database provider Global Yellow Pages, mushroom supplier Yamada Green Resources, and cocoa ingredient maker JB Foods.

Nicknamed the Singapore’s Popiah King, he is often cited as a role model for Singaporean entrepreneurs as he developed the food manufacturing company from a small business with an annual turnover of $300,000 into a global company with revenues in the hundreds of millions.

Sam Goi founded Tee Yih Jia in 1969 and has grown over the years. He has also expanded its portfolio with acquisitions including a share in dairy products firm Etika International Holdings. He has also accumulated profits from China’s economic bloom and rural migration to second and third tier cities by diversifying into property. In March, he has raised $200 million from a rights issue of his Singapore-listed GSH Corporation to fund the expansion of property interests in China where he is developing an industrial park in Tianjin and a marine eco-city in Zhangzhou.