American business JR Ridinger is the Founder and CEO of Market America/SHOP.com who has an estimated net worth of $300 million. In 1992, he founded Market America Worldwide, Inc., an internet marketing and product brokerage that utilizes the internet and the one-to-one marketing to distribute a variety of products across numerous markets.

Market America acquired SHOP.com, a shopping comparison site on the Internet, in December 2010. Such acquisition combined the site’s database technology with Market America’s Cashback program and the network of independent which is later called the Independent Shop Consultants. Mr. Ridinger has leveraged Market America and SHOP.com into a recession-proof business by offering in-demand, market-driven products through the company’s exclusive lines and millions of other items via its online partner stores. Today, Market America is considered an Internet retailing giant.