American businessman Barney Visser has an estimated net worth of $200 million in 2012. He is known to be one of the owners of Furniture Row and Furniture Row Racing of the NASCAR Sprint Cup Series.

Barney Visser's business started with the creation of big poof pillows. In 1977, he already owned eight Pillow Kingdom stores. Eventually, he launched Big Sur Waterbeds which is considered as his first waterbed store. By the mid-1980's, the company already held 85 stores. Visser has also owned stores under the names of Oak Express, Bedroom Expressions, Sofa Mart, and Denver Mattress.

After his retirement from the business, he began racing at the Colorado National Speedway. Along with  Jerry Robertson, they formed the NASCAR Busch Series team which is now known as the Nationwide Series. In 2005, he began his NASCAR team and to date, he has already participated in 54 races of the Sprint Cup Series.