Exuberant, loud-mouthed, and regularly adorned with a bejeweled pimp chalice at hand, Lil Jon has an estimated net worth of $25 million. He is the charismatic figurehead of the Dirty South crunk movement that arose from the Atlanta area around the turn of the century.

Outlandish rapper/producer first gained mainstream fame for his trademark growls of "OK" and "what" in the 2004 hit "Yeah." Since then, he's diversified from music with beverages including Crunk!!! Energy Drink and Little Jonathan wines, as well as endorsement deals with Oakley sunglasses and others. For those missing his old-school ululations, new album Crunk Rock offers plenty.

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