Common has an estimated net worth of $35 million. This Chicago native is hip-hop's social conscience who is known for supporting PETA and speaking out against use of homophobic rap lyrics. Despite his popularity, he still finds time to shill Lincoln Navigator and Microsoft Zune. Substantial film experience includes roles in Smokin' Aces (2007) and Wanted (2008); added to résumé last year with Date Night and Just Wright, where he starred alongside Queen Latifah. New album, The Believer, for 2010.

Common (originally Common Sense) was a highly influential figure in rap's underground during the '90s, who kept the sophisticated lyrical technique and flowing syncopations of jazz-rap alive in an era when commercial gangsta rap was threatening to obliterate everything in its path. His literate, intelligent, nimbly performed rhymes and political consciousness certainly didn't fit the fashion of the moment, but he was able to win a devoted cult audience. By the late '90s, a substantial underground movement had set about reviving the bohemian sensibility of alternative rap, and Common finally started to receive wider recognition as a creative force. Not only were his albums praised by critics, but he was able to sign with a major label that guaranteed him more exposure than ever before.

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