Would you go to a restaurant that offers huge discounts for a big chest? One restaurant in China is banking on the fact you will with an unusual advertising campaign.
On Aug. 1, 2017, posters began to appear advertising discounts based on bra sizes at the Trendy Shrimp mall-based restaurant located in the coastal city of Hangzhou, Zhejiang province. The story first broke in the Qianjian Evening Post news, and since then, generated a lot of controversy.
The advertisements feature a row of anime-style cartoon women with escalating endowments and a slogan reading “The Whole City Is Looking For BREASTS”. Discounts are then based on cup size, with an A-cup receiving a 5% discount, while a G-cup would receive a 65% discount. Each letter up the scale receives a discount in 10% increments.
While the advertising posters first appeared on Aug. 1, 2017, they have since been taken down due to public outrage. The restaurant received numerous complaints calling the posters “vulgar advertising” and “discriminatory against women”. Overweight men of varying cup sizes are not offered a similar discount.
However, General Manager of the Trendy Shrimp, Lan Sheggang, defended the sales strategy, saying, “Once the promotion started, customer numbers rose by about 20%.”
RELATED: THE BEST RESTURANTS IN THE WORLD
In order to avoid embarrassment, Sheggang allowed customers to claim their discounts from female waitresses rather than the male staff, but noted that “some of the girls we met were very proud – they had nothing to hide”.
This isn’t the first time a restaurant in China has offered unusual discounts based on appearance. One restaurant in Chongqing had a promotion that discounted the price of food for how much you weighed, with men getting discounts the heavier they were, while women receiving discounts for how light they were. Men over 140 kg (308 lbs) ate for free, while women had to weigh less than 34.5 kg (76 lbs).
Another restaurant in Zhengzhou, Henan province offered free meals for good-looking customers. Diner’s faces are photographed on arrival and then handed over to a panel of judges who work for a local cosmetic surgery office. The top five faces voted by the judges were then given free meals.
- Ad Free Browsing
- Over 10,000 Videos!
- All in 1 Access
- Join For Free!