If Dana White had followed conventional business advice, it is doubtful that Ultimate Fighting Competition (UFC) would exist today. Back in the nineties, the sport was banned in 36 states and looked to be on a fast-track to disappear completely. The then-owners of the UFC were looking for buyers for their doomed business, but it seemed to most entrepreneurs to be a losing investment. White had the crazy idea that he could make it work, and he convinced his friend Lorenzo Fertitta to buy the company. The UFC is now the most successful martial arts business on the planet, with fans in 150 countries. This is a great example of how unusual business choices can produce amazing results.
Copying the tried and trusted strategies for building a successful company may get you to where you want to go, but sometimes ignoring this wisdom can be more effective. It does take courage to do things differently than everyone else, and it is going to be a risk, but it can lead to huge rewards. It can allow you to stand out from the crowd, and it can mean that you are providing something that is not available anywhere else.
“All great men are gifted with intuition. They know without reasoning or analysis, what they need to know.”
Choosing to follow unusual business advice is often motivated by a hunch. It means that your intuition is telling you that this is the right way to go – you might not be able to sit down and explain why you know this approach is likely to work, but deep down inside you just know that it will. If this hunch is strong enough, it is going to give you the inner-confidence to take what might appear to other people as a huge risk. Here are some examples of unusual business advice that could just work for you:
Delay Monetizing Your Business
Not trying to make money might sound like the craziest business advice ever, but this has actually already worked for Craig Newmark. He created an email newsletter called Craigslist to share classified ads with his friends in the San Francisco area, but it has proved to be so popular that it developed into a huge websites available in 570 cities in 50 countries.
Despite such phenomenal success, Craigslist continues to be free to the vast majority of users of the site. Profit was made after the business became successful by charging a fee for a limited number of advertisement categories in certain cities. It is believed that Craig Newmark’s net worth is now around $400 million, so he did unbelievably well with his unusual strategy.
If Craig Newmark had attempted to monetize his business earlier, it probably wouldn’t have experienced the phenomenal growth that it did. Sometimes it pays to provide something free at first, because it can allow you to build up an audience interested in your business. Once you have enough people interested in what you are doing, it is going to much easier to monetize.
Spend Some Time Helping Other Entrepreneurs
“Success is attaining your dream while helping others to benefit from that dream materializing.”
Sugar Ray Leonard
A little bit of competition can keep you motivated, but you can also benefit from helping other entrepreneurs. This can allow you to create a network of people who may be willing to help you should the need arise – these individuals might also introduce you to new contacts, alert you to new opportunities, and spread the word about your business.
There seems to be a law in the universe that says the more you give, the more you get. It can be the case that you get to achieve your business dreams by helping other entrepreneurs to achieve their goals.
Start Selling Before Your Product Is Finished
There are people out there who are willing to buy an unfinished product or service because it means they get to use it before general release. This option is commonly used by online businesses that are creating software or premium membership websites.
The early-adapters are willing to put up with any bugs in the pre-release because they know these problems will be eliminated with future updates. These customers not only provide income for the business, but they can also act as a type of quality control by providing feedback on any problems.
Outsource Most Of Your Business
Outsourcing most of your business can be an effective way reduce your expenses and increase your profits. This is because it can do away with the need to actually hire people full-time. If you can outsource some of your business needs to workers in places like India or the Philippines, you can enjoy huge savings on the cost of talent. In also means you no longer need to pay somebody a monthly wage but instead pay for the service as you use it. Outsourcing means gives you access to the most qualified people as you need them, and it allows you to stay focused on those parts of the business where you are going to be most effective.
Treat Your Body like a Business Asset
Taking care of yourself shouldn’t be considered unusual advice, but the fact that so many aspiring entrepreneurs neglect their health is evidence that it’s not given enough priority. If you are in poor health, it is doubtful that you will be able put enough effort into your business.
It is recommended that you treat your body like a business asset. This means taking measures to protect yourself such as eating the right food, engaging in regular exercise, using stress-busting techniques like meditation, and getting enough rest. Many of the most successful people in the world start of their day with some healthy morning rituals, and this can get you in the perfect state of mind for work. If you take proper care of your body, you’ll be able to do more and achieve more.
Buy A Standing-Up Desk
Sitting at a desk all day is not only unhealthy, but it also leads to fatigue and metal sluggishness. Michael Dell, Charles Dickens, Donald Rumsfeld, and Thomas Jefferson are just some of the people who have enjoyed increased productivity by using a standing-desk.
This way of working means that you are burning more calories, and you also have more freedom of movement. It can also boost your productivity, improve your mental alertness, and increase your creativity. Spending too much time sitting down can be more dangerous to your health than smoking cigarettes, so a standing desk may keep you alive longer so you can enjoy the fruits of your business success.
Learn From Your Dreams
If you pay more attention to your dreams, it can be advantageous to your waking life. Albert Einstein claimed that the theory of relativity came to him in a dream, and the sewing machine was invented when Elias Howe was inspired by a nightmare where he was being eating by cannibals. When he woke up, he remembered the strange spears used by his attackers in the dream, and this gave him the winning idea for the needle that made the sewing machine possible.
Your dreams can be a great source of inspiration, and they can also provide the solutions to problems in your daily life once you know how to decode them.