People – especially young people – enjoy the freedom and the indulgence of shopping in order to look and feel good about themselves. Since women often shop more than men, their opinions count for a lot more in the world of consumer goods. For generations, young women have been leading consumers in fashion, style and cosmetic products while their tastes have set the trend in the marketplace. From beauty products to clothing stores to shoes young women’s tastes and preferences make a huge difference in what kind of consumer goods are available and popular today.
Factors that affect what kind of products women want include price, quality, name brand recognition, and style. Most women ranked brands with high quality at low prices favourably, as well as designer products and those perceived to be hip and modern. Many of the companies that young women see as leaders in their industries are quality clothing stores, beauty product stores, and shoe stores, some of which are seen on runway models and others in popular television advertising.
These products are seen as not only desirable by women, but also as the best path to achieving enviable style and fashion sense. Here are the top brand choices that young women lean towards the most.
Founded in 1964, is a well-known brand, which is headed in Washington Country, Oregon. The name Nike is known as the Greek goddess of victory. The brand obtained $25.3 billion dollars in 2013 which offered athletic footwear and apparel as well as sports equipment. It even sponsors many sports teams and athletes worldwide.
This popular brand name has a favourability rate of 70.6 percent and an awareness rate of 93.5 percent among young women.
9: Louis Vuitton
Founded in 1854, Louis Vuitton started with designers trunks and later created a range of luxurious sunglasses, attire and accessories. This one of a kind world leading fashion brands was named most valuable for six successive years. It brought in $4.36 billion in revenue in 2012.
Louis Vuitton has many stores worldwide, including France, Hong Kong, and Brazil. This store has a favourability rate of 78.4% and an awareness rate of 87% among young women.
8: Marc Jacobs
Founded by Marc Jacobs, this famous American apparel made headway in the 1980s. Marc Jacobs received the New Fashion Talent award in 1987, making Jacob the youngest person to gain recognition for the highest honour in the fashion world. For 16 years, Mr. Jacob was the creative director for Louis Vuitton.
Currently, there are 285 stores in roughly 60 countries worldwide and another store opening in Shanghai. This store has a favourability rate of 79 percent and an awareness rate of 89.8 percent among young women.
7: Forever 21
It all began in 1984 for this American fashion chain. This fashion appeal store offers a variety of women’s and men’s clothing as well as accessories and certain beauty products. It is known for great economic prices for women who live and breathe style.
In 2012, Forever 21 gained 3.4 billion US dollars in revenue. Today, Forever 21 has 480 stores in various locations around the world and plans to open up in South Africa. This fashionable brand has a favourability rate of 80.5 percent and an awareness rate of 97.2 percent among young women.
6: Urban Outfitters
Urban Outfitters originated in Philadelphia, Pennsylvania in 1972 as a trendy appeal and furniture store. This hip store for the youth has made $1.81 billion in revenue. Throughout the decades, the trademark evolved from vintage to retro to hipster.
In 2007, Urban Outfitters received the Global Award for Excellence. Today, the store consists of 401 stores in nine major countries, including Sweden and Denmark. This trendy clothing brand has a favourability rate of 81.2 percent and an awareness rate of 89.6 percent among young women.
5: MAC Cosmetics
Founded in 1984, Makeup Artist Cosmetics began in Canada, but later moved its headquarters to New York City. Known for its oil free products, MAC not only includes lipsticks, nail polish and stage makeup, but also offers frequencies and skin care merchandises.
This cosmetics brand has a favorability rate of 81.6 percent and an awareness rate of 87.7 percent among young women.
Founded in 1909 by Coco Chanel, this French high-fashionable company had $8.6 billion in revenue in 2012. Chanel is known for its elegant attire and accessories, specifically, perfume number five de Chanel, and Chanel Suit. This high-fashion store has a variety of selections, from eyewear to gloves, as well as handbags and hats. There is even a badminton racket from Chanel.
Today, Channel has 310 locations in four continents. This high-fashion brand has a favourability rate of 82.2 percent and an awareness rate of 87.1 percent among young women.
Hennes & Mauritz was founded in 1946 and had revenue of $21.25 billion in 2012. This Swedish clothing store is known for its fast fashion trends for the public. It prides itself as being quality fashion at a low price for everyone to enjoy. H&M also includes clothing, accessories, footwear, cosmetics and swimwear. It offers products in premium quality, and conscious-sustainable style with inspirations like Denim guide, and City Chic.
Today, H&M is second largest global retail clothing store behind ZARA. It has 2,629 stores in 53 countries worldwide. This clothing brand has a favourability rate of 82.8 percent and an awareness rate of 94 percent among young women.
2: PINK Victoria’s Secret
Founded in 1977, this American lingerie store sold $6.12 billion worth of products in 2012. Not only does Victoria’s Secret include women’s clothing, lingerie, and swimwear, but it now offers fragrances, footwear and beauty products as well as even romantic CDs.
In 2002, Victoria’s Secret launched Pink, a lingerie line that targets younger women between the age of fifteen and twenty-two. It is intended to help transition young buyers into adult lines like Very Sexy.
Victoria’s Secret has transformed itself to a more luxurious fashionable store. This lingerie brand has a favourability rate of 83 percent and an awareness rate of 96.4 percent among young women.
Founded in 1970, this French beautifying chain had annual revenue of $2.64 billion in 2012. Originated from the Greek word for beauty, Sephora includes various feminine products from skincare to makeup as well as fragrances to haircare. Owned by Louis Vuitton Moet Hennessey, this beauty store offers countless products from roughly one hundred brands like Urban Decay. Sephora is also known for its unique environment that allows its customers to browse and try on make-up freely.
Today, Sephora controls about 1,300 stores in 27 countries around the globe. Sephora received Specialty Retailer of the Year by Women’s Wear Daily in 2010. This beauty brand has a favourability rate of 87.6 percent with an awareness rate of 92.2 percent.