Mobile phones have gone a long way. Since the advent of those huge blocks of cellular phones, it has gotten smaller and more sophisticated. Its capacity has also grown. Most importantly, it has gotten much smarter. Smart phones have now taken over the world, what with its ability not just to make phone calls and text messages, but also to take pictures, browse the net, play games and use it as an all around planning tool.
It is hard to imagine a world without smart phones. Here is a list of the top 10 most sold smart phones in the world as of the third quarter of 2012, the latest complete numbers available.
10. Nokia – 6.3 million
Nokia used to rule the mobile phone industry. It is a Finland-based company known for its cute phones during the late 90s. How times have changed. Nokia is now struggling to even hold on to the number 10 slot in smart phone sales. It holds only a 3.7 percent share in the market, a decline from the 6.7 percent of the previous quarter. Nokia smart phones run on Symbian, Meego or Windows operating system.
9. Lenovo – 7 million
Lenovo is a Chinese multinational company engaged in computer hardware and electronics. It released the LePhone, a smart phone that runs on the Android operating system. It has the advantage of having strong support from Chinese companies and content providers, like Baidu, Alibaba and Tencent. The company also plans to release a Windows version of the phone. In terms of volume, it is the second largest seller in China, considered as one of the biggest markets in the world. Worldwide, it has a 4.1 percent share of the market, up slightly from the previous quarter’s 3.9 percent
8. LG – 7.2 million
LG is a South Korean multinational company. Its smart phones run on the Android platform. The company’s market share in the smart phone industry has remained steady at 4.2 percent, similar to the numbers of the previous quarter.
7. BlackBerry – 7.4 million
The BlackBerry used to be considered as the gadget for the top corporate executive. Time was when BlackBerry was used only by the elite because of its high price point. Its main selling point then was the ability to send messages to other BlackBerry users. The advent of the iPhone and the emergence of Android phones forced the company to rethink its future. It launched a new operating system called the BlackBerry 10 and publicized its development timetable in order to attract software developers. The company plans to aggressively challenge for the top once again in order to prevent the emergence of a duopoly consisting of Apple and Samsung. BlackBerry’s share of the market has fallen to 4.3 percent from the previous quarter’s 5.1 percent.
6. HTC – 7.8 million
HTC is a multinational company based in Taiwan that is engaged in the production of smart phones and tablets. While it currently runs on the Android platform, HTC has plans to develop its own operating system to compete with the iOS of Apple, the Android of Google and the Microsoft Windows Phone. The company is sensitive to customer feedback and now allows its users to unlock the bootloaders program. Its share of the market has dropped from 5.8 percent to 4.6 percent.
5. ZTE – 8 million
ZTE is a multinational telecommunications company based in China. It benefits from the patronage of fellow Chinese companies like China Netcom, China Mobile, China Satcom, China Telecom and China Unicom. The company however is suffering from a crisis in reputation, as it has been linked to a number of unethical and corrupt practices in its dealing with governments and companies outside China. Still, its smart phones that run on the Android platform has a healthy 4.7 percent share of the market. This is down, however, from the previous quarter’s 5.2 percent.
4. Sony – 8.8 million
Sony is a multinational corporation engaged in the production of electronics and consumer goods. While the main company is based in Japan, Sony Mobile Communications is its mobile phone manufacturing arm and is headquartered in London. The company used to have a joint venture with the Swedish telecommunication firm called Ericsson. Sony Ericsson had a rough start but soon distinguished itself for its mobile phones that are capable of multimedia services. In 2012, Sony bought out Ericsson’s share and it now focuses solely on the smart phone market. Its phones make use of the Android operating system. its share of the market is 5.1 percent, a slight increase from the figures of the previous quarter when it had a 4.9 percent share.
3. Huawei – 16 million
Huawei is a multinational telecommunications company based in China. It produces and sells the IDEOS smart phone that runs on the Android operating system. More than 10 percent of its cell phones are smart phones. Huawei proved to be the biggest winner in the latest available numbers, as its market share rose by 4.7 percent from the second quarter of 2012 to the third quarter of the same year. Its previous 4.6 percent share almost doubled to 9.3 percent.
2. Apple – 26.9 million
The iPhone was introduced in 2007 and immediately made an impact in the market. It quickly cornered a huge chunk of smart phone users as it successfully combined a sleek look with a highly functional phone. It runs on Apple’s own iOS and has made shooting videos, taking pictures, browsing the Internet, listening to music and playing games essential parts of the modern phone. Though other phones and systems have actually offered some of these features first, it was Apple that raised the standard when it comes to ease of use and aesthetic appeal. Its market share has fallen though from 17 percent to 15.7 percent as competitors have introduced more recent new offerings.
1. Samsung – 56.2 million
Samsung has sold the most smart phones in the world. Its Galaxy series is considered as a worthy and, for some sectors, better alternative to the iPhone. It owns almost a third of the smart phone market at 32.8 percent, roughly the same as the previous quarter’s 32.9 percent.
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