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Royal Baby Birth Boosts Daily Newspaper Sales

Business, Entertainment
Royal Baby Birth Boosts Daily Newspaper Sales

As expected, the birth of the royal baby July 22, 2013 became a boost to the U.K. economy. It was predicted to benefit businesses up to $386 million.

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From newsstands sales, royal memorabilia and souvenirs – the sales figures were impressive.

The Times received the highest circulation sales with up to 2.38% in the month of July. The Guardian was second with 2.24 increase in sales. Daily Telegraph received 2.14% increase.

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People’s August 5 issue containing the story on the birth of the royal baby reached its best-selling status this year. It sold to more than 1.4 million copies during its two weeks at the new stands. US Weekly’s August 12 cover with firsthand royal baby photographs sold to over 450, 000 copies.

Even website traffic views on the day of his birth until he left the hospital were 46 percent higher than average. Facebook posts announcing the special event generated about 1,000 “likes” and “shares.” Even the photos of the royal baby garnered 500,000 re-tweets.

People magazine’s website views increased by 70 percent. ComScore reached 9.9 million views while HollywoodLife.com attracted 4.6 million online readers.

Moreover, the royal baby memorabilia is expected to reach $380 million sales.

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