What is a brand? What makes it powerful? What makes it influential to the masses?
A brand is a company’s most important asset. It encompasses what makes the business unique among a variety of similar products. So, what makes for a powerful brand?
The longer a brand has been on the market the better. High public awareness comes with a brand successfully having been on the market for some time. Brand recognition is crucial among potential customers.
A powerful brand will strive to occupy a larger market share than its competitors. The brand will seek out any opportunities for advancement. Brands operate on a dynamically developing market, and if they can transform and grow along with that market, they will benefit from opportunities to increase their brand value.
Take Apple, for example. Unless you live under a rock, you are probably aware of the Apple brand. You’d probably recognize the apple with a bite taken out of it as its logo and you are probably aware of their most popular products like the iPhone, iPad, and iPod. Just the fact that the majority of people know that about Apple makes it a powerful brand.
Powerful brands span across pretty much every industry imaginable: technology, automotive, telecom, beverages, retail, leisure, apparel, financial services, restaurants, luxury, and alcohol.
Powerful brands all have a few things in common: an identifiable logo, trust & loyalty, positive interactions, authenticity, consistency, and credibility. Let’s take a look at the 15 most powerful brands of 2016.
Scroll to the bottom of a list for an in depth infographic brought to you by WebHostingGeeks.com.
Cisco was founded in 1984. It is an American multinational corporation technology company headquartered in San Jose, California. Cisco designs, manufactures and sells networking equipment across the globe.
The company has only spent a modest $200 million on advertising, but over the course of 2016, they have seen a growth in brand value of 3%. Cisco’s current brand value is $28.4 billion, while its brand revenue is around $50 billion.
Cisco employs around 75,000 people today. Some of their most popular products and services include analytics and automation software, infrastructure software, interfaces and modules, routers, cloud systems and management, servers, and security.
BMW is the top luxury car brand to make the list of the most influential brands across the world. BMW was founded back in 1916. BMW stands for Bayerische Motoren Werke and is a German luxury vehicle, motorcycle, and engine manufacturing company.
The company currently has around 116,324 employees. In the last year, BMW’s brand value jumped up 4%. BMW has a brand value of $28.8 billion and a brand revenue of $82.8 billion.
BMW also owns and produces Mini cars and serves as the parent company of Rolls-Royce Motor Cars. BMW is one of the best-selling luxury automakers in the world and for many, the brand represents class, elegance, and success.
AT&T was founded way back in 1875. AT&T was originally known as Southwestern Bell Corporation. As the leading telecom company on this list, AT&T has an estimated brand revenue of $146.8 billion and a brand value of $32.6 billion.
AT&T is the second largest provider of mobile telephones and is the largest provider of fixed telephones in the United States. The company also offers broadband subscription television services.
Amazon is a fairly new brand to arise in the top competitors for most powerful brands overall. Having just been founded in 1994, as an online bookstore, Amazon has already jumped to the 12th most influential global brand. In the last year alone, Amazon’s brand value has seen exponential growth of 25%.
Amazon is categorized as an American electronic commerce and cloud computing company. It is currently the largest Internet-based retailer in the world according to their total sales and market capitalization.
Amazon has seen loads of success since its initial launch. Their brand value is only estimated to be about $35 billion, but Amazon’s brand revenue is upwards of $100 billion. Amazon has spent a relative $3.6 billion on company advertising.
Samsung was founded in 1969 and in 2016, the brand employs approximately 235,999 people. Samsung is a South Korean multinational conglomerate company. Samsung is comprised of a multitude of subsidiaries and affiliations. Samsung is separated into four business groups– Samsung Group, Shinsegae Group, CJ Goup and Hansol Group.
One of Samsung’s subsidiaries, Samsung Electronics, is the world’s largest technology company according to brand revenues.
GE (General Electric) is one of the oldest companies on this list. Founded in 1892, GE has become a household brand name. GE is an American multinational conglomerate corporation.
The company operates through the following segments: Power & Water, Oil & Gas, Aviation, Healthcare, Transportation, and Capital; which cater to the needs of financial services, medical devices, life sciences, pharmaceutical, automotive, software development and engineering industries. Basically, GE is everywhere.
Today, GE employees over 305,000 people. GE has an estimated brand value of $36.7 billion and their brand revenue is $92.3 billion. Despite remaining a powerful brand over the years, over 2016, GE’s brand value dropped by about 2%.
McDonald’s was founded in 1955 and has remained at the top of the food chain of fast food restaurants for decades. McDonald’s and their subsidiaries employee over 420,000 people across the globe.
McDonald’s is the world’s largest chain of hamburger fast food restaurants. McDonald’s serves around 68 million customers daily across the globe in 119 countries. McDonald’s primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, and milkshakes.
McDonald’s has managed to keep up with its ever-changing customer needs by expanding its menu to include healthier options like salads, fish, wraps, smoothies, and fruit.
McDonald’s advertising expenditure is $720 million and over the last year, McDonald’s brand value has dipped down by 1%.
Disney has always remained a consistently prominent brand throughout time. Kids will always love Disney. Disney was founded by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio in 1923.
Disney is an American diversified multinational mass media and entertainment conglomerate (that’s a mouthful), headquartered at the Walt Disney Studios in California.
After Comcast, Disney is the second largest media conglomerate in terms of revenue. Today, over 180,000 people are employed by the magical company and their overall brand value has grown by 14% in 2016. Disney has spent an approximate $2.6 billion on company advertising.
It is hard to imagine what even consisted of the IT company, IBM, back in 1911 when it was founded. There were certainly no computers. Today, IBM manufactures and markets computer hardware and software, and holds the record for the most patents generated by a business for 23 consecutive years.
IBM currently employees more than 380,000 people, making it one of the world’s largest employers. They have spent an approximate $2.6 billion on advertising, despite a 17% drop in overall brand value in 2016.
Toyota Motor Corporation was founded in 1937. The company was actually founded as a spinoff of the founder Kiichiro Toyoda’s father’s company, Toyota Industries. Today, it is easily one of the most popular and trusted automobile brands in the industry. Toyota is a Japanese automotive manufacturer.
Toyota is the world’s market leader in sales of hybrid electric vehicles and one of the first and largest companies to push for the mass-market adoption of hybrid vehicles across the world.
Toyota has an estimated brand revenue of $165.1 billion and a brand value of $42.1 billion. Toyota has spent upwards of $3.6 billion on company advertising. The car company employs 338,875 people around the world. Over 2016, their brand value has grown by more than 10%.
Facebook is one of the fastest-growing brands of our day– founded just over a decade ago in 2004, Facebook has an estimated brand value of $58.6 billion. Their brand revenue is relatively lower, at $260 million.
Facebook is a for-profit corporation and online social networking service. The website was famously launched in the early millennium by Harvard college student, Mark Zuckerberg. Facebook began selling public stock in 2012, quickly reaching an original peak market capitalization of $104 billion. In 2015, Facebook became the fastest company to reach a market cap of $250 billion.
Currently, Facebook employs a little under 100,000 people. The social media site’s brand value has consistently grown at a fast pace since the site’s initial launch. Over 2016, Facebook saw a 44% increase in overall brand value. The site has more than 1.65 billion active monthly users.
Coca-Cola was founded all the way back in 1892 and is easily the most successful beverage brand in the world. Coca-Cola, most often known simply as Coke, is a carbonated soft drink that was originally intended as a patent medicine. The name Coca-Cola refers to two of its original ingredients: kola nuts and coca leaves.
Coca-Cola has always had a steady increase in brand value, and over the last past year, it has seen a 4% growth. With some of the most recognizable commercials in the biz, Coca-Cola has spent a little over $4 billion on company advertising.
Coca-Cola’s brand value is thought to be around $58.5 billion, while their brand revenue is around $21.9 billion. Coca-Cola employees hundreds of thousands of people around the world, with an approximate 129,200 workers.
Microsoft Corporation was founded in 1975. Commonly known as Microsoft or MS, the company is an American multinational technology company that develops, manufactures, licenses, supports, and sells computer software, consumer electronics, and personal computers.
The company has amassed to over 128,000 employees and is one of the most trusted brands in the IT business.
Microsoft has spent an estimated $1.9 billion on advertising expenses. Their brand value is approximately $75.2 billion, while their brand revenue has risen above to $87.6 billion in 2016. In one year, the company has seen a 9% growth in overall brand value.
Google was founded in 1998 as an American multinational company specializing in Internet-related services and products. Google is by far the most popular search engine available.
In 2016, Google has an estimated 53,600 employees. Their Brand value is around $82.5 billion and their brand revenue stands at $68.5 billion. Most of Google’s profits come from AdWords– an online ad service that places advertisements near the list of search results.
Apple was founded in 1976 as an American multinational technology company in California. Apple is notably known for designing, developing, and selling consumer electronics, computer software, and online services.
Today, in 2016, the company has a brand revenue of $233.7 billion. Their brand value is estimated to be upwards of $154.1 billion. Apple’s most popular hardware products include the iPhone smartphone, iPad tablet computer, iPod personal media player, Mac personal computer, Apple smartwatch, and the Apple TV digital media player.
Apple currently employees around 92,600 people around the world. As easily one of the most recognizable brands worldwide, Apple has only had to spend a relative $1.8 billion on company advertising.
Over the past year, the brand has seen a 6% growth in brand value. In 2015, Apple’s worldwide annual revenue accounted for approximately 1.25% of the total United States GDP– which is a lot. Apple continues to reap the benefits of being a brand with a high level of consumer loyalty and is considered one of the world’s most valuable brands.
Take a look at the following infographic for an in-depth look at the Top 25 most valuable global brands in 2016, brought to you by WebHostingGeeks.com.