We all know that the Kardashians spend a jaw-dropping amount of money, like on this $4000 dress Kim Kardashian wore at The Tonight Show. However, surprisingly little light has been shed on the business side of the Kardashian-Jenner empire that consists of far more than earnings from their reality TV-Show Keeping Up With The Kardashians and the occasional divorce.
In contrast to popular belief, more than half of the Kardashian-Jenner clan’s total networth of $191.75 million dollars isn’t generated by the reality TV show and Kim Kardashian isn’t the richest of’em all. The business side of the very public lives of reality TV stars is often underestimated, and in this case includes a number of clothing boutiques, motivational speaking engagements, fragrances, skin care products, make-up, clothing lines, endorsements, talk shows, guest hosting, modeling, books, jewelry lines, cosmetics, and more.
Even though the Kardashians seem to share a lot of information about their lives – maybe a little too much sometimes – it is challenging to get a grasp on the entirety of the business opportunities they are pursuing. Sometimes it seems like they just follow the celebrity cliché of launching fragrances and endorsing products of well-known brands, but it turns out ‘Kardashian Inc.’ is much more complex and strategic than that.
Bruce Jenner’s Businesses
Bruce Jenner is worth a staggering $100 million dollars. That’s impressive because ever since he cashed in on winning the Olympics by endorsing Wheaties in 1976, among other things, he never really became known for anything else. Wheaties surely paid him a lot of money, but certainly not that much.
So how did Bruce Jenner make $100 million dollars?
Here is where Bruce the entrepreneur comes in. Bruce Jenner had several diverse income streams over the years, one of which was the his aircraft supply business Bruce Jenner Aviation. He was also the Vide President of JennerNet, a staffing software application. Besides earning $35,000 per episode, Jenner also appeared on several TV shows over the years and certainly earned money from endorsing products.
Bruce Jenner is also a highly sought-after speaker, and earns $40,000 per speech, according to OK Magazine. Topics include but are not limited to personal development and success. Considering this, 2500 public speaking appearances would have been enough to generate his $100,000,000 net worth. If that was all he had ever done after winning the Olympics in 1976, he would have had to speak once every 5-6 days ever since – a little more than once a week.
Additionally, chances are Bruce Jenner invested his profits wisely over the years, never lost much money over his divorces, and didn’t spent more than he earned on his six children and four step-children.
Kris Jenner’s Businesses
Kris Jenner runs her L.A.-based company Jenner Communications mainly to manage her children’s careers. Her responsibilities include the development of Kardashian Beauty by Kourtney, Kim and Khloé, the Kim Kardashian Fragrance Collection and Unbreakable by Khloé and Lamar. She is also managing a global lifestyle line for Sears and her own line of apparel, the Kris Jenner Kollection for QVC.
It is likely that a large part of her income is generated by Kim’s photo shoots and appearances because as her manager, she earns a percentage of what her children earn. So far, Kim is the wealthiest of her children and therefore probably generates the most income for her mom-ager as well.
According to OK Magazine, Kris Jenner earns around $50,000 for appearances in shows or on a red carpets and around $5000 to tweet about a product. She also had a six-week trial run for her own talk show Kris that had not been extended.
Jenner Communications had taken on a joint venture with Wright-Crear Management, the music management group developing the girl group BG5 in 2010 which involved Robert Kardashian as a day-to-day operations manager. In this case Kris earned her managerial fee in addition to the percentage of Rob’s income.
Regarding Keeping Up With The Kardashians, Kris earns for producing the show as well as for appearing on it.
The $100 million dollar estate that her former husband Robert Kardashian left behind in trust for his family will be playing an interesting role in the divorce settlement between Kris Jenner and Bruce Jenner.
The Kardashian Sisters’ Businesses
The three sisters run a couple of businesses together and also have established a brand for the three of them. Each of them also pursues opportunities without their siblings.
Let’s have a look at what the busisses are that Kourtney, Kim, and Khloé have together:
- Kardashian Beauty by Kourtney, Kim and Khloé
- Keeping Up With The Kardashians
- Kardashian Kollection (SEARS) $250M in sales
- Kardashian Khaos
- Kardashian Lingerie Kollection (SEARS)
- Photo shoots for magazine covers
Endorsement deals the three sisters took on together:
- Quick trim weight loss
- Teeth Whitening
- Glamor Tan sunless tanner
- Perfect Skin
- Tria Beauty in-home laser hair removal
- OPI nail polish (Kardashian Kolor)
Kourtney Kardashian’s Businesses
With a net worth of $15 million, Kourtney isn’t the richest of the sisters, but is still worth a substantial amount of money. Kourtney earns $50,000 per episode on Keeping Up With The Kardashians, $15,000 per tweet endorsement and up to $125,000 per appearance.
The oldest of the Kardashian sisters participated in three profitable spin-offs of the show:
- Kourtney and Khloé Take Miami
- Kourtney and Kim Take New York
- Kourtney and Kim Take Miami
She also designs jewelry for Virgins, Saints, and Angels and owns the children’s store chain Smooch together with her mother Kris.
Kim Kardashian’s Businesses
With a net worth of $40 million, Kim is the wealthiest of the Kardashian sisters. She reportedly earns $80,000 per episode on Keeping Up With The Kardashians and made $5 million off the sex tape with a copyright law suit. She earns between $100,000 and $1,000,000 per appearance and even charges if other people want to be in her presence. For instance, when she celebrated her birthday back in 2010, she charged 1,000 – $2,500 per guest. Additionally, she earns $10,000-25,000 per twitter endorsement.
Kim’s marriage might have been short, but she reportedly sold the exclusive rights to her bridal shower coverage for $100,000 and the wedding photos for $1.5 million. She also enjoys a modeling career that goes beyond endorsements and covers even though the latter plays a major role to develop her personal brand further. Individual endorsement include deals like Midori liquor and Sketchers.
The pop culture icon also participated in two spin-offs of Keeping Up With The Kardashians, ‘Kourtney and Kim Take New York’ and ‘Kourtney and Kim Take Miami’.
The Kim Kardashian Fragrance Collection features a current total of five fragrances:
- Kim Kardashian Signature Fragrance
- True Reflection
- Pure Honey
Khloé Kardashian’s Businesses
Khloé’s net worth is $11 million. She is the youngest of the three sisters and gets paid $40,000 per episode, $10,000 less than sister Kourtney. She earns up to $75,000 for appearances and $13,000 for twitter endorsements. Co-hosting the X-Factor reportedly brought in $1,000,000 alone, three times as much as the exclusive rights to her wedding photos which were worth $300,000.
Together with Lamar Odom, she launched the unisex fragrance Unbreakable, which brought in $20 million in sales, and a follow-up fragrance called Unbreakable Joy.
Robert Kardashian’s Businesses
With a net worth of $2.75 million, Robert Arthur Kardashian is the youngest of the four siblings and has yet to build his business empire. Nonetheless, he is worth $20,000 per episode on Keeping Up With The Kardashians and also cashed in on his appearance on season 13 of Dancing With The Stars. By placing second in the competition, Robert was able to secure $150,000.
As a judge for the Miss USA 2012 pageant, he reportedly brought in $25,000 – a one time gig, but a good one.
Maybe his sisters’ interest in fashion inspired him to follow in their footsteps with his own high-end sock line ‘Arthur George by Rob Kardashian,’ which sells nationally in Nieman Marcus stores.
His tweets are worth $8,000, and he charges around $20,000 for an appearance at an event.Together with his mother Kris, he co-manages the girl group BG5 and he joined his sisters for the endorsement deal of Perfect Skin. He also endorsed Rival Spot.
Kendall & Kylie Jenner’s Businesses
Kendall and Kylie Jenner are the youngest of the bunch, but certainly give any teenager a run for their money. They enjoy several endorsement and modeling deals together and are frequently features on the covers of magazines. Examples are Girlfriend, Teen Vogue, and Seventeen.
The Jenner sisters are also developing their own clothing line, PacSun.
Kendall Jenner’s Businesses
Why is Kendall worth twice as much?
Well, most of her income comes from an actual modeling job. Wilhelmina, a highly respected modeling agency, signed her when she was just 14, and she has been modeling professionally ever since. She is frequently seen in magazines,as well as on the catwalks of Forever 21 and Sherri Hill, just to name a few. Her best known cover shoots include Miss Vogue, Harper’s Bazaar, and Cosmopolitan. Her tweets are worth $5000. Just like her sisters, she also took part in the Kardashian Kolor line for Opi Nail Polish and designed two colors.
Kylie Jenner’s Businesses
One of Kylie’s most known modeling jobs include modeling for Avril Lavigne’s collection ‘Abbey Dawn’ and the Hello Kitty launch for Forever 21. She earns $3000 per tweet and one of her two nail polishes is the bestseller of the entire Kardashian Kolor line for Opi Nail polish.
With all family members bringing in at least seven figures, the Kardashian-Jenner clan’s total net worth of $191.75 million is no longer surprising. It remains to be seen how Bruce and Kris Jenner’s divorce will impact this figure.