One of the best things a brand can do in order to gain a clientele and make more money, is to get a popular celebrity figure to endorse them. It’s a win-win situation, the company gets more attention and the celebrity goes home with a big pay check.
Pepsi has had superstars like Britney Spears, Mariah Carey, and Beyoncé recommend their sugary beverage. Sporting gear companies like Nike and Adidas fork over millions to athletes, like Tiger Woods and David Beckham, in order for them to be the face of their brands and wear their apparel. Celebrity spokespeople star in so many of the commercials we see on television today, like Jennifer Aniston for Aveeno or Morgan Freeman lending his famous voice to Visa.
Whether the celebrity in question really endorses the product or not is another question entirely. Most celebrities claim to have been a fan of the company before being hired by them, but there’s no way for us to know for sure. Below are 10 of the most popular celebrity commercial deals, commercials we remember from the past or ones that are currently interrupting our television shows.
10. Jessica Simpson – Proactiv
Singer and reality television star Jessica Simpson is well known for her commercial deal with Proactiv, a facial wash aimed at helping cure acne, something Simpson has claimed to struggle with in the past. Since she began starring in Proactiv commercials in 2007, Simpson is not shy about showing off a makeup free face. She has stated that her love of the product goes beyond just being paid to love it, “I’m passionate about Proactive because it works.” Simpson isn’t alone, Katy Perry and Adam Levine are among some other celebrities who fully endorse the product, and claim to truly believe that it works.
9. Betty White – Snickers
During the 2010 Super Bowl, Snickers debuted a commercial featuring The Golden Girls actress Betty White, along with the candy bar’s now famous slogan; “You’re not you when you’re hungry.” What made the commercial such a success was the fact that White was running around a football field and being tackled by men twice her size. Audiences couldn’t help but love it. White has stated that the Snickers commercial propelled her into an age of comedy where she is able to poke fun at herself, which is something we now see on her many television cameos and Saturday Night Live spots.
8. Natalie Portman – Miss Dior
Fashion brand Dior has advertisements staring Jennifer Lawrence and Mila Kunis in magazines everywhere. The company knows which female celebrities will appeal to women. Ever since 2011, Natalie Portman has been the face of Dior’s perfume Miss Dior. In several commercials, she portrays a woman that is happy being on her own, that doesn’t need a man. Having Portman, a respected actress, as the face of a campaign aimed towards independent women, was the perfect fit. Director of the Miss Dior commercials, Anton Corbijn, has said of Portman, “She’s a real person, a good person, and her personality makes the difference.”
7. Emma Stone – Revlon
For a few years now, Emma Stone has been one of the spokeswomen for makeup company Revlon. She’s not alone; actresses Halle Berry and Olivia Wilde are also faces for the brand. Stone is considered an ambassador for Revlon, and through this she is showing young women everywhere that being funny is beautiful. Her position as ambassador sends an extremely positive message. The starlet never looks too done up, and her less-is-more approach to makeup is important for women, so that they can see how vital it is to embrace your natural beauty. One of the commercials starring Stone boasts the slogan “Dare to be you,” a powerful statement to say to women across North America.
6. Justin Timberlake – Bud Light
Justin Timberlake was smart in agreeing to star in Bud Light’s campaign for their beer, Bud Light Platinum, because the singer and songwriter was able to showcase his new album The 20/20 Experience, while also making money. Timberlake is also a creative director for the beer company. “Bud Light Platinum brings a refined aesthetic to beer that plays well with what I’m doing. I’m looking forward to not only being a part of the creative process, but in bringing other talented musicians to the forefront as well.” Timberlake curates the musical and cultural aspects of the brand.
5. Alicia Keys – Blackberry
Superstar singer and songwriter Alicia Keys recorded commercials as well as a few mini-movies, around three minutes long, called Keep Moving Projects, with Blackberry, after she was named global ambassador for the company. After endorsing the product and helping Blackberry gain some popularity, that was lost due to the iPhone craze, Keys became the company’s creative director. Unfortunately in 2014, Blackberry let go of the songstress, claiming she was unable to grow business for the cellular company to the extent that they were hoping for. Regardless, there’s no denying how classy and well done the commercials are, thanks to Keys’ stylish collaboration.
4. Fabio – I Can’t Believe It’s Not Butter!
In 1994, model and actor Fabio became the face of the butter substitute I Can’t Believe It’s Not Butter! Because he was on the cover of every romance novel sold around that time, women everywhere would buy anything Fabio associated himself with. The campaign picked up again over two decades later, and Fabio is still endorsing the company. When Fabio was asked about the renewal of his contract he stated, “My romance with I Can’t Believe It’s Not Butter! never really ended so it is fitting that the love affair is out in the open again through an exciting new advertising campaign.”
3. Jennifer Lopez – Gillette
Jennifer Lopez can definitely be considered a goddess. She acts, she sings, she dances, she judges on American Idol, and she has twins! Gillette, the razor blade company, signed a deal with J Lo back in 2011 to endorse their product Venus Gillette, and to star in television commercials and advertisements everywhere. The slogan? “Reveal the goddess in you.” Jenny from the Block didn’t sign the deal just to show off her amazing legs, she actually became a Global Ambassador for the company and started the Venus Goddess Fund for Education, in support of female empowerment through education and organizations.
2. Taylor Swift – Diet Coke
Pop princess Taylor Swift needs all the caffeine she can get her hands on, balancing her crazy superstar schedule. So it doesn’t come as surprise to see T-Swift as the face of Diet Coke. She’s been the brand’s spokesperson for a while, and recently began to star in television spots for them as well. The commercial features the songstress and millions of magical kittens that appear every time she takes a sip. Would you expect anything less? Apparently Swift is a longtime Diet Coke fan, and that it is her drink of choice. The contract with Diet Coke coincided perfectly with the release of her album ‘1989’.
1. Matthew McConaughey – Lincoln
Matthew McConaughey has been ruthlessly made fun of for his Lincoln car commercials. Saturday Night Live, Ellen, and South Park, among many others have spoofed the existential musings of the actor. “I’ve been driving a Lincoln since long before anybody paid me to drive one.” Some say that the advertisements are based on his True Detective character, while others complain that McConaughey comes across as self-entitled and odd. Regardless, Lincoln has seen a twenty-five percent spike in sales since the commercials began airing, which means that McConaughey will keep getting paid to ramble about whatever he wants as long as he continues to make the car company money.
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